New Year's Eve red envelopes hit "poke bad" mobile screen

This year's New Year's Eve is more different than usual, the red envelope has become a national carnival. Yesterday, along with the gala broadcast, micro-letter "Shake" red envelopes in the peak of a minute shook 810 million times. And the richest man on the throne of Ma Yun in the beginning of the year 10 points issued more than 999,999 Alipay red envelopes also attracted a crazy rob. In this red packets behind the feast, the Internet application, the company's exposure rate reached a high point, many of the red envelopes and the use of red envelopes to convey the benefits of the behavior of this carnival buried hidden dangers.

Beijing Times reporter Liao Feng Peixiaolan Zhu Jian wo

Red envelopes "poke bad" mobile screen

A lot of internet companies and businesses to sprinkle "red envelopes rain", so this year's Eve really become a popular red envelope holiday. Yesterday noon before 12 o'clock, users inadvertently opened mobile phone QQ, saw a logo "micro shop" the words of the bubble is obviously in the mobile phone interface of the lower right corner. He clicked to see the words "Rob red Envelopes", on the right click, the immediate jump out of the amount of red envelopes let him unexpected, "I repeatedly saw several times also cut the figure, the final confirmation is not 8.88 yuan, but 888 yuan!" "Little week is not to get the largest mobile phone QQ red envelopes, mobile phone QQ cash red envelope maximum of 4999 yuan."

Always thought the big Internet company Red envelopes just hype little week, excited almost to jump from the sofa, in order to extract cash, the bank card tied to the phone QQ wallet. The news of the jackpot spread throughout the family, the family have to ask to rob red envelopes play, to two o'clock in the afternoon, her family have good tidings: Aunt grabbed 5 yuan bill, sister grabbed 1 yuan cash red envelopes.

In fact, the nature of the red envelopes falling off the sky is advertising. "Small Week analysis, cool" without pains "users, help mobile applications to improve the download volume and installation, so that users are willing to use the bank card binding mobile phone applications, so later can be paid with mobile phones, and red envelopes on the" crown "of the enterprise also more accurately increased exposure," Usually offline ads are flash, But after grabbing the red envelope, you can remember.

Reporter statistics found that from 7 o'clock last evening to 12 o'clock in the evening to become the "golden master" to distribute red envelopes peak. Red envelopes are distributed in different ways: Alipay wallet needs users to play "poke" mobile phone screen grab cash red envelopes and shopping red envelopes; Mobile Taobao cash red envelopes claim not to rob, early to early, each can take 10; micro-letter combined with the Spring Festival evening broadcast in different periods of time to guide users to shake the phone "shake out" red envelopes Mobile phone QQ interface in the whole point is to jump out of the corporate red envelopes to let users rob cash red envelopes or vouchers; Micro Bo CCTV Spring Festival evening and other account number in the Spring Festival evening broadcast every hour of cash red envelopes, but before the rush to comment "Chat gala."

Red Envelope Intensive micro-letter frequency Cotton

In addition to corporate-hit red envelopes, acquaintances, friends and relatives to send a mobile phone red envelopes increasingly become the trend. After 7 o'clock in the evening, many users reflect the phenomenon of micro-letter, including the information can not be sent out and payment, the failure to mention the problem, the most reflected is the use of "red envelopes" feature prompts "the current use of red envelopes too many people, please come back later." Tencent said that the micro-letter in the background has been monitoring network congestion, has been communicating with the network operators. This is the case, Tencent said it is because the user participation is too enthusiastic, causing the system congestion, rather than rumors that the hacker attack.

This year, the micro-letter red envelopes and the Spring Festival Gala "bundle", the evening 10:30, "All the Red Envelopes" link formally staged, many people's family a mobile phone, shake red envelopes "Ka ka" sound. "Shake" cash red envelope after the event, the reporter found that the present appeared "system busy, please later" situation. Although not to the red envelopes, but Beijing residents Wang said that the whole family to shake the red envelopes is not only spectacular, but also happy and happy. Let the elderly and children participate together, than to do the head of the family to rob red envelopes to snub their families much better. In addition, "Shake" can also shake out the current program's electronic program, shake out the Spring Festival Gala Star's blessing, shake out to give a friend of the New Year greeting card, also very creative. Micro-letter statistics show that the evening 10:30 CCTV Spring Festival Gala send red envelopes, micro-letter total "shake" times 7.2 billion times, peak 810 million times per minute, sent a micro-letter red envelopes 120 million.

From the micro-credit data, New Year's Eve 0 to evening 7 o'clock, red envelopes received 400 million times, the number of red packets to reach 20 million, shaking more than 200 million times, the highest one minute shook 40 million times. Spring Festival evening from 8 o'clock to 8:52, micro-letter shake a number of times is 857 million times, upload a family of 39 million, to the night of 9 o'clock, micro-letter red envelopes to send and receive 600 million. Compared to last year's data has been greatly increased, last year, micro-letter New Year's Eve to participate in red envelopes, the total number of 4.82 million people, received a total of more than 20 million red envelopes. In fact, the total number of micro-credit red envelopes received in the February 10 of this year is more than 10 times times the peak of last year's Eve.

User Experience

Diving does not speak hard to rob red envelopes

"More than 7 o'clock last evening, micro-letter appeared in the phenomenon of Kaka, part of the micro-group of hundreds of people do not speak can not normally receive information, which led to a lot of diving" red "people in the New Year's Eve failed to achieve" stuffy sound fat "desire.

Ms. Zhang told reporters that she was in a 300-person micro-letter group, cotton phenomenon is very serious, has continued to around 0 o'clock this morning to return to normal.

According to Ms. Zhang, she is a group of colleagues, peers and related industry partners, we were about a few days ago on New Year's Eve 7 o'clock began to focus on red envelopes. "Originally looked forward to the next ' red Envelopes Rain ', did not expect the time of the appointment, all the information is stuck out, do not see red envelopes." ”

Zhang said that the group of Friends after the experiment found that, as long as their own speeches, they will instantly appear dozens of of the speeches of other people, which occasionally appear in one or two micro-letter red envelopes, after the point of opening may also be grabbed.

"Usually a lot of people dive rob, typing speakers often can't rob." Now the upside, the speaker can see the red envelopes, diving people will be difficult to grab. Zhang said, in order to rob the red envelopes, many people usually dive out to speak, some people for the sake of convenience, on a punctuation mark, once appeared full screen punctuation funny scene. Later, someone found that just turn off the micro-letter and then open, will also update a batch of information.

The reporter learned that many micro-groups at 7 o'clock last evening have appeared similar problems, the number of micro-letter group online, the more serious cotton phenomenon. Usually very easy to add the micro-letter expression, in the last night will prompt "expression add failure, please try again later" when using the "Red envelopes" feature, some time will prompt "The current use of red envelopes too many people, please come back later"; good not to open the micro-letter red envelopes, sometimes prompted "network communication problems, please try again later."

Trojan "Carry" rob red envelopes outside rampant

Yesterday, the reporter found that many micro-letter group internal discussion of micro-letter red Envelopes "plug" problem. According to the reporter learned that some of the market's research and development of "plug-in" plug-ins and apps can help users automatically in the first time to rob Red envelopes, do not miss any opportunities. Most users believe that the micro-letter red envelopes, especially among users of the micro-letter is a part of the social, is a kind of occasional and humane way of interaction, "Rob" red envelopes to add a lot of fun, but the use of "plug" on the contrary to the principle of fairness, will make the red envelopes

In order to rob red envelopes silently download grab red envelopes users, security experts remind, many Rob Red envelopes "plug" will be implanted Trojan virus program, it is easy to cause users personal information leakage and property losses. In addition, some plug-ins require users to

Mobile phone iOS system for "jailbreak", jailbreak behavior itself there are security risks.

Tencent security officials told reporters that the third-party development of the micro-letter robbery "plug" mainly by two parts, an Android simulator, you can simulate the operation of micro-letters on the computer; a button tool, you can simulate the mouse to repeat the action, to achieve the automatic brush red envelopes on the computer. And the criminals are the use of the user to rob the heart of the red envelope, rogue software, theft Trojan, backdoor procedures implanted into the plug-in, theft of personal privacy, net silver password.

It is understood that a few days ago, micro-letter team issued a statement that users use the Internet "Rob Red envelopes Artifact" in the micro-letter brush Red envelopes, violating its operating rules, and said it is an improper means. For users with related behavior, the serious person will be a temporary seal.

User Spit Slot

Ma Yun's big red envelopes are hard to get

In order to compete with the micro-letter for New Year's Eve Red envelope market, 8 o'clock last evening to 12 o'clock in the evening, each hour time to pay Bao all spread out red envelopes, a total of 100 million yuan in cash. However, with the CCTV Spring Festival evening Cooperation of the micro-letter red envelopes compared to pay treasure to rely on "stamp screen" rob the red envelopes are basically "ignored". Today 0 o'clock in the morning 19 points, Alibaba Group board Chairman Ma Yun promised 999,999 red envelopes as scheduled, and immediately in micro-blogging and other social media on the fever, is to pay the treasure red envelopes to save a little decline. But Ma Yun's big Red envelopes also suffered a lot of spit, many people complain at all. Alipay explained that, because of the instantaneous influx of too many users, the system launched a protection mechanism, so that many users can not be the first time to Rob Ma's red envelopes.

Beware of red envelopes changing interest delivery

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In the view of Ms Li, "red envelopes" in Chinese social context in addition to the significance of traditional customs, there are "unspoken rules" of the meaning. Electronic red envelopes tend to be relatively small, in order to micro-red envelopes, for example, a single red envelope ceiling is 200 yuan, the total day cumulative red envelope limit of 8000 yuan, small red envelopes are mixed with the maintenance of the meaning of the relationship, easy to let officials relax their guard.

Last September, Deputy Secretary of the Central Commission for Discipline Inspection, inspection minister Huang revealed that the Central Commission has been using E-commerce to provide micro-letter red envelopes, electronic gifts prepaid cards included in the anti-"four wind" of the scope of investigation. It is understood that electronic red envelopes can be traced at the technical level, as long as there are transactions, mobile phone number and TD (mobile communication standards) will leave information.