New Zealand crackdown on Chinese baby milk powder to be registered

[Guide] New Zealand government to clean up the phenomenon of branded milk, requiring all New Zealand production and export to China's infant milk powder brand to register. The New Zealand government has decided to straighten out New Zealand-labelled milk powder, which has recently been exposed by Chinese media. The Ministry of Primary Industry announced that, from June 20 onwards, all New Zealand produced and exported to China's infant milk powder brand needs to be registered in the department. Government: Strengthen brand management of infant milk powder according to the New Zealand Herald, the Ministry of primary industry used to approve and standardize milk powder producers, but not to regulate brands. In the past few years, New Zealand infant formula brand has increased rapidly, but the ministry does not know how many brands of infant milk powder in New Zealand, nor how many brand exports. Timlunox, the department's official, said that from June 20, the brand of infant milk powder, which was produced and exported to China in New Zealand, needed to register all the details of the brand, including the registration in China. Knox said the requirement to register infant milk Powder brands also comes from Chinese government authorities. Guild: Shanzhai brand affects New Zealand's reputation New Zealand's Baby Nutrition Council, which includes major producers and distributors of New Zealand dairy products, estimates that more than 200 New Zealand milk powder brands are currently sold in China, most of which are OEM products operated by Chinese businessmen and do not have their own factories in New Zealand. The average price of New Zealand infant formula in a domestic supermarket is about 25 New Zealand dollars (about 129 yuan) per jar. And on some Chinese shopping websites, the reporter sees New Zealand infant formula milk powder price each can at least more than 200 yuan. Jian Lukei, president of the New Zealand Council for Infant Nutrition, argues that some companies are eyeing China's business opportunities, but they lack a complete supply chain for profit, which threatens New Zealand's reputation as a producer of high-quality infant formula. China Central Television last month reported on the issue of New Zealand's licensed baby milk powder. In some trademark agency companies, spend more than 10,000 yuan can have a New Zealand Origin brand. Some in New Zealand to set up a "shell company" to apply for trademarks, the product has become the brand from New Zealand, but in fact, the company does not have factories in the local. The New Zealand Baby Nutrition Council called on the government to raise the threshold for infant milk powder exports, set up a new industry standard, and require all "New Zealand baby Milk powder" brands exported to China to meet this standard to reduce the risk to the New Zealand dairy industry of rampant brands.