New Zealand to stop infant formula to purchase some domestic electricity dealers will benefit

New Zealand to stop baby milk powder purchase Industry benefits re-division

Large agents into the main beneficiaries, Amazon, Jingdong, T MA ll overweight imported dairy business

New Zealand, which has only 26, 80,000 square kilometres of small countries, is a "utopia" for many of China's parents because it exports infant formula to China every year through various means. However, the "ideal country" has also started to tighten exports, in September 2, the New Zealand Ministry of Primary industry (Min istry Forp rimary in du Strie S, hereinafter referred to as MP I) announced on its official website that it would join New Zealand Customs to launch joint action to curb the illegal export of domestic infant formula.

New Zealand infant formula exports strong demand

According to New Zealand law, only agents registered with the government department can export dairy products including infant formula, and others are illegal to bring dairy products abroad by mail. A legal person told reporters that the New Zealand government introduced the "Animal Products Act" in 1999, however, in the more than 10 years, the mail and other "illegal way" export milk powder, the relevant departments have been eye closed eye, especially in recent years, in China's domestic demand for New Zealand milk powder situation, A large number of local Chinese or foreign students in the local procurement of milk powder, and then sent to China through logistics companies, and even caused the local supermarket milk shortage. However, the response to this is only to limit the amount of milk powder per person each time, before the mailing of milk powder This behavior has any clean-up. The New Zealand government decided at this time to take action, and only for infant formula, quite intriguing.

Dairy exports are one of the key pillars of New Zealand's economy, and according to the MPI data, at least 90% of New Zealand's dairy products are exported each year, bringing economic gains of more than 13 billion New Zealand dollars (about 66.3 billion yuan), of which infant formula accounts for only a relatively small proportion, About 4.5 billion yuan, but in Asian countries, especially China, the growth rate is fast, and the annual illegal export of infant formula is about 1.500 million New Zealand dollars (about 750 million yuan), the overall size is not too big, so this time to crack down on the export of illegal infant formula milk powder, It embodies the game between traders, local consumers and governments, and the most demanding Chinese consumers have no say in this.

Glenneal, an official with the New Zealand m Pi Food and beverage department, recently told outside media that they note that the export volume of infant formula has soared in recent years, mainly in Asia, while the export of milk powder by a large number of relevant people or institutions is illegal, Most of them may not be aware that they have violated the law, so the first step for the government is to remind these Parties that they should comply with the relevant laws. In addition, he has not forgotten that this action is not related to food safety, New Zealand milk powder is still one of the world's most popular export products.

There is a local in New Zealand to engage in milk powder purchase of the Pagoda (a pseudonym) to reporters that in recent years, New Zealand's local consumers often suffer in the supermarket can not buy infant formula, because like them to do shopping, basically with the supermarket set up a long-term cooperative relationship, each time is a large amount of purchase, because in China, there is no market, This, however, has led to a small stock of supermarkets, sometimes not even at all. Some local consumers go to the supermarket to buy milk powder, in extreme cases, even to run four or five supermarkets to buy a can of powdered milk. In the past one or two years, the government has implemented restricted purchases in many supermarkets, and the situation has eased slightly.

Milk powder export or a minority game

According to New Zealand law, all milk powder exports must have the following conditions to be allowed to export: 1. A person or company has a New Zealand Dariyexporter certificate and has passed RMP (riskm anagem ENT program) Risk Certification 2. The means of transport must be a food carrier registered in the Ministry of Agriculture; 3. The supplier must pass the RMP certification.

It is understood that since all the supermarkets in New Zealand do not have R MP certification, so temporarily all can not export. Large wholesalers are expected to get RMP at the end of the month, but the qualification is not geared toward individual consumers. This means that, perhaps one months later, New Zealand milk powder will continue to supply domestic, but will become a small number of business games.

A number of New Zealand milk powder of the purchasing agents told reporters that the current customs embargo has begun, short-term estimates are not too optimistic, currently only a small number of EMS transport, but this cost to rise a lot. and qualified agents and milk powder manufacturers to government restrictions on exports are welcome.

The New Zealand Milk Powder Industry Association INFANTN Utritioncouncil CEO Jancarey recently said that infant formula is one of New Zealand's most important export resources, it must be properly protected. In addition, she highlighted China, and she thinks China should be able to understand how New Zealand's governments are curbing the flow of milk powder through improper channels.

Pachitea, a New Zealand businessman who specializes in milk powder exports, told reporters that the growth rate in recent years, which involved the export of New Zealand milk powder to China, had been surprising in just a few decades. "The price of a can of imported milk powder here is basically more than 250 yuan, according to the exchange rate, is twice times the local New Zealand, but the Chinese parents do not seem to care about this, our products here do not seem to need to worry about the market." ”

Because of the quality of exports of dairy products, pachitea that the New Zealand Government's action to limit infant formula does not have any negative impact on its business, on the contrary, due to the reduction of overseas purchasing, it may also improve the sales of its products. When asked about the profit margins of the imported formula, Pachitea the problem, claiming it was much better than selling powdered milk locally in New Zealand.

Electricity dealers will benefit

It is noteworthy that some electric dealers may also benefit from it. Zhao Jiayu, product director of Shop No. 1th, told reporters at present, its import milk business, including infant formula, covers 35 brands from 13 countries, mainly for the selection of well-known brands of fresh milk from the origin of milk, such as New Zealand's rural areas, Australia's German games, or the National Ministry of Commerce, farmers recommended brand milk, For example, the United States of pure, and in other countries have a certain degree of publicity and attention to brand milk, such as South Korea's Bingri, Italy's Granano.

It is understood that shop 1th from the beginning of last year, the main import milk business, the current market share of about 20%. From last June's 1.1 million sales, to July this year's 13 million sales, a year of time, the import of milk sales over 10 times times a month to 30% of the rate of growth on the chain. Zhao Jiayu that, because the channels for importing dairy products from various countries are in cooperation with regular traders, the qualifications are clearly not going to be too big a problem, and New Zealand's restricted exports do not involve qualified traders, so it is clear that there will be no significant impact on the channel.

It is reported that at present, including Amazon, Jingdong, Tmall, and many other electric dealers have gradually imported dairy as a key classification to promote and operate. For imported milk consumers, Zhao Jiayu said, now from the region, the entire East China sales to account for 70% of the country, Shanghai is certainly the most important city, in addition to Beijing and Guangzhou accounted for about 10%. Half of these consumers are about 20-40 years old, mostly female, half are purchasing all family members of the milk demand, each time the consumer unit price at 50 yuan.

Dairy experts say that the world's consumption of dairy products is about 100 kilograms per capita, compared with less than 20 kilograms in China, with a huge potential. However, in the face of such a huge market, the overall vacancy of local enterprises, we have to turn to Europe and the United States, New Zealand and other countries, especially infant formula, and even make the other countries through the local restrictions on the purchase or limit exports to meet the strong demand of China, this phenomenon is particularly worthy of the