Newawared: Xinhua News agency does not affect cooperation has transformed mobile internet

News and science and Technology August 2, Newawared general manager Yang on the "Xinhua waiver of the Newawared 55% stake" to the media, "the incident on the development of Newawared not much impact, Newawared has been transformed into mobile Internet digital content services."

It is understood that Newawared is Datang Telecom (600198, shares) subsidiary, the company was founded in September 6, 2010, registered capital of 40 million yuan, since its inception, responsible for "Xinhua frequency Media" Electronic reading project promotion and operation, and with the Xinhua news agency to develop "Xinhua frequency Media" Electronic reading operating platform. According to the agreement, the Xinhua news Agency can fund with Datang Telecom to become Newawared's shareholder, Xinhua news agency Jinnenwallied 55% Equity.

For Xinhua's waiver of the Newawared 55% stake, Yang said it was based mainly on two reasons. "One is the Xinhua news agency and Datang Telecom was founded at the beginning of Xinhua, is intended to cooperate in the development and operation of the electronic reading platform based on the paper, but after the changes in the paper market, Newawared rapid transformation to mobile Internet digital content service domain, changed the original business form and market positioning Secondly, Datang Telecom hopes to strengthen its competitiveness and profitability in the field of mobile Internet, form a new digital media business operation system with Newawared platform as its core, establish an industrial development model based on content integration and open platform operation, and Xinhua is no longer the only content provider of Newawared. ”

"While the Xinhua news agency gave up its subscription, but does not affect the relationship between the two sides," Yang said, "' Xinhua frequency Media ' Electronic reading platform operating services, perfect development and customization terminals are still responsible for Xinhua Reed, the two sides will also be in public opinion services, content information, large screen advertising and other new business areas of cooperation.

Referring to future development plans, Yang said, "Newawared as a wholly owned subsidiary of Datang Telecom, will focus on the mobile Internet field, and has identified ' become the world's leading cultural industry trading platform ' strategic positioning, business model for ' social digital content e-commerce ', that is, ' Social ' way to carry out all kinds of digital content e-commerce transactions and services.

"At present, Newawared has officially launched a social digital cultural content trading platform based on mobile internet ' Rhett Micro Bar ', up until recently, the registered user has more than 2.45 million, the platform has reached more than 100 merchants, including Xinhua news Agency, Jilin Publishing Group, Zhejiang Publishing Group, Sinorama (blog, Weibo) Book Company, sea Butterflies music, Jade Zedongfang and other famous Chinese news and publication and cultural media company. Yang also said.

Yang finally said, "The community and virtualization is the" micro-bar, "the biggest feature, we emphasize ' content is king ', the next year will focus on the development of entertainment and education of the two aspects, the accumulation of relevant resources, and actively carry out cooperation programs with the relevant enterprises. Datang Telecom will also provide support in the areas of capital, technology and talent. ”