Newawared Yang: Mobile Internet enterprises should pay more attention to user stickiness

News and Technology August 1, Newawared general manager Yang a few days ago in the "High-end interview" column, said, "Mobile internet in China's prospects are very broad, will produce a large number of large market capitalisation of enterprises, but the future development should be more concerned about the user stickiness."

Newawared General Manager Yang

According to CNNIC data, the first half of 2012, the number of Internet users through mobile phone access to 388 million, compared to desktop computers for 380 million, the mobile phone has become the first major internet users in China terminal.

Yang also pointed out that "the entire mobile internet industry has tended to be rational, business model is clear, the user stickiness is sufficient, pay mode is clear more and more decisions on the future development of Internet enterprises."

In analyzing the current business model of the entire mobile internet, Yang said, "There are basically two broad categories: one is that traditional internet vendors move into the mobile internet; the other is that some small entrepreneurial companies are starting to move to the internet based on some of the better apps, But the whole business model of mobile Internet is not very clear yet.

The following is a transcript of the interview:

News and science and technology: everyone dispatch friends good! Welcome to the "news and technology high-end interview" column, we are very honored to invite to Xinhua Red General Manager Mr. Yang, please yang Sum dispatch friends to say hello.

Yang: Everyone dispatch friends good! I am Beijing Xinhua Rui de Electronic Reading Technology Co., Ltd. General manager Yang, thank you!

News and Technology: Yang Total, many netizens for Newawared this company is not particularly understanding, please introduce first.

Yang: Newawared is such a company, it is Datang Telecom (600198, stock) Technology Co., Ltd. a wholly-owned subsidiary, is the strategic cooperation with the Xinhua news agency set up, the first idea is based on the mass of Xinhua information content to create such a reading platform, Its content is provided to the first high-end ebook we developed, later our entire company's transformation to the mobile Internet, in the mobile Internet, determined the corporate strategic goal is to create a mobile internet based on the cultural industry trading platform, currently on our platform to deal with the content of the text format, audio format, video format, including applications.

The types of products include current newspapers, periodicals, books, music, and the latest video, audio readings, including some apk applications that can be traded on this platform. Now the company is based on mobile Internet Information Services. That's probably the way it is. To add, our current number of users has exceeded more than 2.4 million, with a year or so.

News technology: In fact, I am more interested in, you should be to do hardware products, terminal products, now engaged in digital reading mainly companies, how did you consider this problem? It should be said that these two spans are quite large.

Yang: Yes, maybe a lot of people familiar with me, before also participated in some interviews, formerly representing Datang Telecom Terminal Company, I was in charge of marketing. The company's establishment in fact and the previous experience in the terminal company is very direct and relevant, the first is the case, Xinhua news agency in order to create new media, put forward a new media transformation concept and strategy, of course, and Datang Telecom Terminal Company in the joint development of an electronic reader-high-end electronic reading terminal.

We feel that the whole future should be centered on service and content, so we thought about setting up a company at that time, its entire business focus should be biased towards services and content, so we prepared such a company, I was in the whole project team in the early period of longer, the understanding of the project is also relatively deep, So later I became the leader of this preparatory and later became general manager until now.

From my own perspective, my judgment of industry I think the terminal standardization and customization in fact in the future to the relative competition will be more brutal, we can recall that the earliest mobile phone is what kind of, there is a keyboard, clamshell, there are push, slide, before the first color, and then have a colorful, There was no chord bell before, and then there were chords and bells, and now all the music.

The end of the terminal to now, you see the iphone will find that it basically came to a commanding heights. Is that it big screen, touch control, basically all of the there are, and then go down from the terminal level, from the appearance, performance, configuration and then further down the development I think there is basically no further breakthrough possibilities. The future in fact provides a broader prospect is actually mobile internet, there may be some problems behind the mobile internet, mobile Internet provides a huge, differentiated market, and its broad prospects are very very large, so we are very optimistic. At that time, we, for these two reasons, have, as always, been firmly committed to such a company.