Newman Science and Technology chairman Wang Hongfeng: Do not recommend students to start a business as soon as graduation

Newman Tengfei Technology Chairman Wang Hongfeng is a success, but he does not recommend college students to start a business, "too much trouble, failure too much!" ”

That's the way he walked.

1996 Wang Hongfeng graduated from Beijing University of Posts and telecommunications, and gave up the opportunity to work in Chengdu Electric Power department, and chose a foreign company. Work less than six months, "brain a hot, it went into the sea."

Haidian District, known as Spring Road, a 20-square-meter shack, Wang Hongfeng and university students borrowed 40,000 yuan to start the entrepreneurial struggle in Beijing. No money to register companies, they have to be linked to an electronics company.

The first item selected by the team is the recording equipment system. At that time, the field of communications flourished, entrepreneurs have technical advantages, the bright future seems to be within reach. However, the fledgling young people really entered the field only to find that the industry barriers high, lack of success stories, network funds shortage, resistance.

No orders were received in the first 4 months, and the principal of 40,000 yuan was depleted. They have to rely on Zhongguancun to help people to assemble a computer to live, a teammate under pressure to survive the choice to leave, has always been persistent Wang Hongfeng also some wavering, once turned to see the GRE, ready to go abroad.

Unwilling to give up this way, Wang Hongfeng opened a foot thick of the national power system Yellow Pages, "finished all the phone call to find cooperation."

After countless hits, a power dispatch recording project in Shandong Zhucheng offered Newman an opportunity. Newman signed the first 70,000 Yuan order with technical advantage, and this precious first bucket of gold is equally memorable is the first time drunk.

The second order, which was successfully signed in July, is the paging station project. "Under the Sun, I rode the bicycle from the spring Road to the driveway ditch, ran nearly 20 times for the partners to provide after-sales service." "Wang Hongfeng said.

The two "ice-breaking" orders ushered in Newman's spring, followed by a steady stream of orders. 2001, Newman has occupied the national paging industry, half of the recording market share, the company scale expansion to more than 50 people, annual sales revenue of more than tens of millions of dollars, the state power dispatching center, Beijing Electricity Supply Bureau, etc. are using Newman's recording equipment.

At this time of the electronic products crazy occupation of the Chinese market, Newman seized the new market opportunities, sales of mobile hard disk box, officially into it digital consumer electronics industry.

Limited by the development of the chip, once the industry homogeneity phenomenon serious, enterprises rely on price war competition, and even some enterprises at the cost of 0 profit or negative profits to survive.

Wang Hongfeng led the team to constantly update the appearance of continuous publicity, "Newman" brand first entered the market is very popular. Fake IBM hard Drive box and Newman hard Drive box once became the best-selling product.

In order to reduce costs, Newman has acquired 3 electronics factories and a number of related industry factories, research and development team has been growing, the product quickly shortlisted for the market before three. Newman then launched a mobile hard disk, u disk, MP3, MP4, etc., "the domestic mobile hard disk we are doing the best, MP3, MP4 in the country is one of the highest." 2006, Newman named "Dream of China", a thorough brand in the country.

Wang Hongfeng eyes on the international market.

2007 Newman Group participated in the United States Las Vegas held CES consumer electronics exhibition, in the world's largest consumer electronics fair launched a series of domestic best-selling digital products.

Prior to the smooth times of Newman encounter an unprecedented "cold spell." There are no Chinese products in CES Award-winning pavilion. Newman invested hundreds of thousands of yuan upfront, but did not receive an order.

"My things are the same as those of others!" "Wang Hongfeng first realized that the domestic so-called" High-tech enterprises "still did not get rid of the" China-made "banner of the Shadow, the product of serious homogeneity, lack of core competitiveness.

Newman gave up manufacturing profits to expand production, 8 million yuan a year to invest in independent research and development, which accounted for the annual turnover of more than 15%. Prior to that, Newman is basically foundry production, innovative research and development investment is negligible.

Wang Hongfeng Experience the hardships of independent research and development, "Farewell to open a machine to dare to do their own times, mold production, design, integration, technology integration ... All the links are new to us.

But he also began to taste the sweetness of originality.

October 2011, Newman lasted 3 years of research and development results "Phoenix" PC: This telephone, computer and other integrated three nets in one terminal at CES to become a bright spot, the platform is surrounded by visitors every day, and finally even the prototype has been bought away. The United States two well-known agents to find the door to sign, the Middle East, South America and other regions have also found agents.

However, this distance to a brand new product is still far from the real market, Wang Hongfeng to see this process as a new round of entrepreneurship, as he chose to represent the independent innovation of the "Phoenix" brand good moral, he looked forward to "after Nirvana, Bath Fire Rebirth."