News Corp executives: Will develop social gaming business

Jonathan Miller, head of digital media business at News Corp, said in Wednesday that the company will develop a social gaming business that competes with Jonathan Miller such as Zynga, Beijing time, March 17 morning. Mr Miller said News Corp's social gaming business would be centred on the two small companies--making fun and IGN acquired over the past few years, and the company's Social entertainment web site, MySpace, was excluded.　　There have been rumours that News Corp is considering selling or stripping MySpace. "Social gaming has its own business model," Miller said. Happy Farm players are willing to spend money on virtual goods. Most people do not, but the number of paid players is enough to sustain the development of social games. Therefore, it is a practical business. Asked if he was interested in Zynga, Miller replied: "That company is a little expensive right now." We are trying to nurture our social gaming business.　　"There have been reports that Zynga is negotiating with investors and could raise $250 million trillion in valuations of 7 billion to 9 billion dollars." "We are testing the water social gaming market and watching its development change. "said Miller.　　He also said News Corp could use its film and television content to attract players. "We are looking at the future from a strategic perspective, including whether there are partners, whether they can be transformed into another business," Miller said of MySpace. At present, everything is just beginning. "The daily newspaper, which was built by News Corp and Apple, has downloaded up to hundreds of millions of times since its launch," Miller said.　　From next week, the newspaper will start charging subscribers for subscription fees. In addition, Miller said, the daily reader's age is much lower than the average newspaper. They usually spend 45 minutes reading the news, while readers of other American online newspapers generally read for 7-11 minutes. He also disclosed that the daily is expected to be sold in Europe in the first half of this year. (Yan Fei)