News Corp set up new department to enter gaming industry

News Corp (NWSA) will set up a new department in the early morning of February 26, with a focus on the release of social games developed by independent studios to enter the gaming market. The new department, called "Making Fun", was initially targeted at social networking, with the goal of expanding the business to mobile platforms such as smartphones and tablets. The goal of the making fun Department is not to develop any games on its own, but to make itself "the first full-service distributor in the field of social gaming."　　Making fun wants to work with game developers to finance, promote and sell their social gaming programs. News Corp has selected two executives in the social gaming industry to act as head of the department, the co-founder of the Social Games "beauty Restaurant" (Diner Dash) PlayFirst and co-founder of Twofish, the founder of the game's business middleware provider, Lee Crawford (Lee Crawford). The making fun department has found 3 partners, and several unnamed developers will release the game later this summer. (Jinliang)