News information is about to become the main purpose of mobile internet

According to Analysys International, China Mobile internet users The latest research data show. The purpose of mobile internet users to use mobile Internet is mainly to browse news or preview Instant messaging, both of which account for more than 30%. Search information, reading and playing games are the second echelon of the user's choice. The third tier is downloading files, audio-visual entertainment, social and equity finance.

From the point of view of the user's gender, male users are significantly higher than female users in browsing news information, stock finance, and sending and receiving mails, while women users in timely communication, community forums, audio-visual entertainment and playing games are more favored.

From the age point of view, 19-35-year-old users browsing news, information and instant Messaging is the main purpose of mobile Internet access, users over 35 years of age using the mobile Internet is the primary goal is to browse news information, instant messaging demand is lower than 35 years old users plummeted. Users under the age of 19 mostly use mobile internet for instant messaging, followed by playing games.

For different income users, the purpose of their Internet access is also a certain degree of difference, with the increase in income, the demand for news and information has increased significantly, instant messaging demand has declined, while more than 5000 of the income of users of the stock market, the need to send and receive mail has significantly improved.

Combined with the above data graph, with the different user attributes, the purpose of surfing the internet has a certain difference. But access to news and instant messaging is the main purpose of the Internet for different groups of users.

Research notes:

Analysys International (Analysys Analysys) This research uses the mobile Internet Big Sample survey method, the questionnaire on-line time 1 months, the questionnaire mainly in such as mobile phone Phoenix, the mobile phone Sina website carries on the launch. The collected data are analyzed and processed by SPSS, and the research report is written on the basis of which the incomplete questionnaires are eliminated, the strict logic and the weighted proportion are processed.

Analysys International reports that the data and information on research feedback are the result of repeated cross-checking, and Analysys International believes that the data and information in the report are accurate and meaningful.