News information, video playback APP use growth over 30%

DoNews June 23 (Reporter An Hong) Since the start of the World Cup week, the Friends of the mobile application statistical analysis platform 230,000 models of cooperation covered by the "football fans" on the mobile device chasing behavior analysis. Data show that news, video playback applications use more than 30% growth.

News information, video playback APP use growth over 30%

Friends of the League on June 6 -8 and June 13 -15 two time interval football fan users using various types of APP found that the crowd of fans of news, video playback APP significantly improved the use of after the start of the race , The total number of news apps APP increased by 43%, and the video playback APP increased by 38%. Watch the score, watch replay, watch comments and moments, etc., just need to be a fan.

In addition, the financial management APP, e-commerce shopping guide APP frequency of use of more than 10% increase. Analysts believe that financial APPs are mainly related to Football Lottery applications play a role, while Shopping APP also affected by the fanatical events, brand marketing opportunities. In contrast, the number of entertainment and educational learning applications decreased by 16% and 6% respectively - the World Cup squeezed fans' fragmented entertainment and learning time.

Fans 4: 1 ratio of male and female fans to Pakistan "local tyrants" come from Beijing, Guangdong and Zhejiang

Data show that before the start of the World Cup to Brazil mainly to users from Beijing and Guangdong, Jiangsu and Zhejiang together accounted for 13%. Compared to stay up all night crying in front of the screen, these "Tycoon" fans fanatical follower even more raspberry. Those users in the early morning still adhere to live in front of the screen to watch the domestic users, the sample "football fans" users accounted for 79% of men, women accounted for 21%, it seems really stay up late to watch, or mostly men.

Friends of the League found that many typical people are now using mobile phones to meet specific needs, and the data presented a distinctive feature. (Finish)