News is that Twitter will be online in a few weeks.

Absrtact: Two days ago 36 Krypton reported that Twitter was about to launch its own video player, but it didn't determine when it was going to be online. A person familiar with the company's plans says Twitter is about to launch the video product in a few weeks. This product, in addition to allowing users on Twitter

In the first two days 36 Krypton had reported that Twitter was about to launch its own video player, although no specific time was set. A person familiar with the company's plans says Twitter is about to launch the video product in a few weeks.

In addition to making it easier for users to watch video on Twitter, the product will also be able to record, edit, and share their videos directly on Twitter in the future. Twitter wants to build more video content on its platform and increase user activity. For now, the only way for ordinary Twitter users (excluding advertisers, publishers, and celebrities) to share video is through Twitter's independent short video app Vine, which has a video length of only 6 seconds.

This product, called "Twitter video player," can host up to 10 minutes of video, with no limits on file size, and will initially support MP4 and MOV file formats. In addition, the Twitter video player does not support video hosted by YouTube or other sites, but supports content on its own services.

For Twitter, the company is trying to find more models to bring in more viewers and more quality advertisers for its own platform. And the video has been proven to be an attractive model that can increase the time that users stay on the site, and more than conventional Internet content is closer to traditional TV content, so more attractive quality brand customers attention.

Facebook is also making a similar attempt, with Facebook announcing the acquisition of video technology company Quickfire in Thursday, aimed at boosting Facebook's technological prowess in coping with increased consumption. Facebook's global user per capita video postings are up 75% from last year, and U.S. users ' per capita video postings have grown by 94%, with more than 1 billion video browsing per day. Other social networks such as Snapchat and Instagram also have their own native video-sharing capabilities.

Although Twitter did not have a video player of its own, it did a lot of experimenting with the introduction of video and multimedia content from other websites, such as video and GIF images that support vine. Twitter, which has been blamed for its slow product iterations in the past, has been a big step in recent days, and it has finally started to compete head-on with Facebook and YouTube on the video battlefield. It can be said that in the 4G era who can provide ordinary users, advertisers and content creators a better video experience, who built their own solid barriers.