News marketing Fueled

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Now, it is an era of excess information. China's corporate brand marketing environment compared with 10 years ago, the number of media increased by 10 times times, the media price increased by 10 times times, the number of ads has increased by 10 times times, the effect of advertising has been diluted 10,000 times times, advertising today, is in the one out of 10,000 effect on the creative. Advertising is to find death, not advertising is to die. What do we do? In the American "tipping point" (the Tipping point) in the book to our domestic small and medium-sized enterprises light up the idea, the book reveals a lot of things why can be popular behind the cause, the main point of view is popular, news, Word-of-mouth needs to be fuelled. The corporate brand is fueled by news, not created, or bombed by advertising. If advertising lacks the key element of creating a brand-the credibility of which is unthinkable, where does the credibility come from? Only public relations, by the news to detonate.

A new business must be advertised in the media, otherwise it will have no chance in the market. So how do you do the news? The author thinks: The best way is to use public propaganda to explain that it is the first, in other words, strive to become the first brand in a new category. News media are always looking for news, what is the first, what is hot, they are most concerned about. When your corporate brand generates news, it has the value of news. 2005-2006, when the Xinxiang, when the speculation Snow lotus flowers, but also caused the news hype, produced a huge news effect, can be said to be the detonation of the popular, the role of fuelling. In addition, advertising is the maintenance of corporate brand, and news is to shape the corporate brand. Advertisement is longer than popularity, news is longer than reputation. Therefore, advertising in the Chinese market in the primary stage, and in the development stage, the role of advertising degradation, the news become the most important. If your corporate brand advertising investment is very large, but no improvement in brand marketing, then, you remember the following words: News First, advertising second.

The author thinks, the marketing namely spreads, the dissemination is in does not have nothing to do things, does not look for anything, the trivial matter becomes the big event, the enterprise news becomes the social news. Generally speaking, news marketing is not made out of nothing, but according to the regularity of news, in the news event subject has a certain news planning premise, in the case of a planned and systematic marketing promotion process. Market economy is relentless, because the marketing in the face of a variety of information is not good, insufficient funds, methods are not in place, the positive use of news marketing, I believe that can alleviate or remove the above problems. This article originates from: www.delooo.com