News marketing in soft paper marketing

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The so-called news is the latest occurrence of people unknown, want to know, should know the facts of the report.

Human nature has the desire for knowledge, it is natural, in the era of advertising bombing, the recognition of the news is much higher than advertising.

So the early soft wen is called the news advertisement or the advertisement sex news, along with the network media environment unceasing evolution, the webmaster will "the soft article" the word further deepen, perhaps does not have any "the news point", merely is implicitly injected "the key point".

And in the entire network media environment, the launch of a "news", as always, through the editor's hand filtered after the release, you can also in the Free forum on the press, can achieve the media, enterprises, consumers win the news demand, can also be just corporate news marketing success.

The cost of news marketing is very low but the credibility is very high, although the sale does not necessarily play a direct role, but is conducive to brand creation, promotion, maintenance, can be said to have effect, but do not know when to highlight. The stamina is quite sufficient, and is advantageous to two times development dissemination.

Some people say: The advertisement spends 100,000 yuan to achieve the effect, the news plan spends 1000 yuan to be able to achieve, the successful use this means enterprise, 30% 's name comes from its 1% news propaganda expense. So what do we do in a new marketing environment?

The General Enterprise Network News Soft article practice is as follows.

1. Select the News points

All network hot spots, focus, viewpoints or network events can be grafted into the network news soft text.

2. Optimize the manuscript

Optimization is aimed at search engine optimization rather than reader optimization, the main purpose of optimization is to better spread, mainly in search engines of natural retrieval of the spread. The key word design is ingenious, can satisfy the reader's reading experience, but also can play the effect of the soft text optimization. However, we can not optimize for optimization, remember.

3. Assemble Network news soft Wen

We can put our own, others broadcast or others contribute to the enterprise's network news to assemble into a topic page, enhance the visitor to the brand recognition and trust degree.

Imagine what would happen if we could release our product information in one night across all the media in the country? What does it mean if the press keeps following up on the news we've designed?

This article originates from the gold panning Soft article: http://www.faruanwen.net/ruanwenyingxiao/2013/0416/20431.html, reprint please specify!