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See more and more webmaster friends into the vicious circle, now a lot of news sites in order to profit is also unscrupulous, published a news article will be dozens of hundred or even thousands, and write a news article price estimate is about 100 yuan, why now webmaster are enthusiastic news promotion?
In many webmaster seems to be through the portal to promote the site can bring a lot of traffic, in fact, is this? The real fact is that news sites can only play a certain role in publicity and support, it is impossible to change the status of the website through news promotion. Webmaster Friends should learn the appropriate use of news to promote the site, rather than commonly used, the following author detailed talk about the marketing of this way.
News promotion has become the owner of the heart of the steamed bun, in fact, the news can bring benefits are basically can be seen, we first look at the news to promote the site to bring what benefits:
First, the news to promote the site to obtain a certain basis of traffic, a lot of webmaster will press articles published in Sina, NetEase, Sohu, Tencent and so on large portals, although most of the columns are put on the column are unpopular columns, but after all, tour these several web site traffic is huge, Even the small part of the flow of the import in the news article is also very considerable, not long ago I also released a news article on the Sina website, the same day the flow of more than 100, so the news to promote the site to get a certain basis of traffic.
Second, the news to promote the site can be promoted to obtain the trust of some users, in some netizens, as long as your web site on the Sina website, then your site is a trusted site, which is also part of the webmaster would rather spend money on the Web site appeared in the news of the reason.
The last news promotion can improve the popularity of the site, news articles are involved in a core part, that is the keyword, as long as the Webmaster article title well, so many times when users search relevance keywords when your news articles can be fully displayed in front of the user, This will improve the popularity of the site or can play a role.
In fact, a news article can bring the role is limited, news articles for the promotion of the site rankings, included, etc. are irrelevant, webmaster do not tell the news as a site of life-saving grass and genius, in the author seems only appropriate use of news marketing is the real quality marketing, If you use the news as a website, then you are definitely wrong as a webmaster.
We can use news articles to bring certain benefits to the website, first webmaster can draw up a promotional strategy of their own, stipulate how much time to publish a news, on the current internet situation, stationmaster every half month publish a news article is the most appropriate; After that, the homepage of the Web site to create a special news article store address, which website do you publish the news to write out, then marked the website, through this method can let the user who enters the website to believe the website more, but the user clicks these addresses also to think the website is accepted by the society; The last webmaster don't forget news article active degree, the more active the article can appear in front of the user's frequency is bigger, I suggest here after the news, stationmaster may use own friend to comment the news, this lets the news appear in front of the user to lay the good foundation.
The use of news articles this way to promote the website is very simple, but the simple behind is a waste, now a lot of stationmaster feel more than make ends meet, why? Take news articles, news is not every day to hair, but interval for a period of time again, every day to send news that is a waste, believe that webmaster friends read this article after all understand why the use of news articles to promote not genius, and only at the right time to make effective use of the party is a good idea. This article originates from Hangzhou SEO http://www.snf8.com, reprint retains the author link, thanks.