News says Oracle will buy marketing technology start-up company BlueKai

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February 23 News, according to foreign media reports, sources revealed that Oracle is about to implement another acquisition, the acquisition is a marketing technology start-up company BlueKai, the acquisition price of about 400 million U.S. dollars. The source said the deal could be announced as early as next week.

BlueKai provides cloud services that enable merchants to track web surfers ' information and to direct merchants to send ads to these viewers. BlueKai is one of the most experienced companies in the field called data management platforms. Recently, BlueKai has been working on the technology for smartphones, allowing traders to identify whether Internet users who access a website on an iphone or a user using a Mac are the same person, which actually involves a difficult technical problem to solve.

According to Crunchbase data, BlueKai has financed about 42 million dollars from VCs, the largest of which is $21 million trillion, 2010 years. According to Forbes magazine, BlueKai last year to achieve 64 million dollars in revenue.

Once the deal is passed, Oracle's power in the field of marketing technology will be enhanced. Marketing technology is becoming a big trend for future corporate technology spending, and Ellison, Oracle's chief executive, wants to dominate the market. At present, companies spend nearly 4 trillion dollars a year on technology, which is mainly used for their IT departments. However, market researchers predict that by 2017 the company's chief marketing officer will be spending more on the budget than the chief information officer proposed.

Oracle and rival Salesforce.com have been in fierce competition in order to gain market dominance in this new area.

For the above news, the media did not have access to BlueKai and Oracle's comments.