News says the alliance plans to close its game NPC website

December 24 Afternoon news, according to people familiar with the information, the yxnpc.com of the Games in the game of the NPC ("") recently made large-scale personnel adjustment, the site staff have been received severance payment.　　This is also seen as a signal that the public will adjust and even close the business.　　According to the introduction, the predecessor of the game NPC is actually Tom's game channel, then because lacks the clear profitability, turns by the Union public to take over, takes the game NPC name to carry on two times to start a business. Analysts pointed out that after a period of operation, the game NPC still failed to find a new way to profit, is the main cause of the eventual dissolution of the joint public.　　Insiders said that the current game NPC only left individual staff to maintain the site update, other personnel have been received severance payment.　　In response to the above, Wu Guoliang CEO, said the company is operating at the level of adjustment, but there is no large-scale layoffs. Wenrui Research Senior analyst Yi Fei who believes that in recent years to invest in vertical portals too much, vertical portal of private equity case after network games.　　However, for a vertical portal, it is difficult to improve one's competitiveness if it is based on pure information and cannot form differentiated competition with integrated portals.　　Zhang Shule, a game-commentary person, said if the game NPC's dissolution is true, this will explain the game information as the focus of the vertical game media has been to the end, in the 10 years of the game website development process, many sites have been due to the problem of profitability of the core issues and dissolved, other independent domain name of the game site many also belong to the "At the same time, because of the problem of homogeneity of such website content, lack of originality and characteristics of the disease makes its appeal to the player is declining." "Zhang Shule said. (Li Yan Shu Shi)