News says two times of entrepreneurship: build vjia.com Clothing sales platform

May 17 Morning News, according to people familiar with the matter, VANCL founder is preparing two pioneering project vjia.com, the site for the sale of non-Self brand Apparel business website, independent of the free brand Vancl, the site is expected to be online this week.

According to reveal, Vjia.com has been low-key preparation for more than a year, its positioning in the non-Self brand fashion apparel sales platform. and the current apparel industry Taobao Mall, and so the difference is that Vjia will build their own warehouses, for its sale of all the brand warehousing, by Vjia unified delivery.

"Can be understood as an online brand shopping malls, selling a variety of brands of clothing, but these apparel Vjia are their own warehousing and inventory, rather than rely on the clothing brand over there delivery channels." said the person. "The advantage is the ability to deliver goods quickly and to ensure the same level of service." ”

Sina technology query its domain name found that vjia.com domain name in 2007 has been VANCL company registered. Vjia.com is still in beta, but sources say the site will be online this week.

Vjia. COM internal screenshot

There have been reports that Vancl completed the fourth round of financing, financed by Tiger Fund, which is about $50 million trillion. According to people close to the age, the round is actually financing the Vjia.com project, Vjia.com was created by some VANCL core staff, but the project will be completely independent of vancl.com.

These people said that VANCL operation has entered a stable period, and the process of doing vancl to make a "fashion Amazon" in China has great potential. It is reported that Vjia will be 85 young fashion clothing mainly, there are already Nike, Adidas, Lee, GUESS, Izzue and other brands and Vjia cooperation.

According to a report released recently by the consulting group, consumers bought about 64 billion yuan of clothing products in 2009, a total of 86 million consumers bought clothing online, accounting for about two-thirds of the total number of consumers in the net.

The above figures show the potential of apparel online shopping. In fact, E-commerce platform has long been in the vertical apparel field all the action: to 3 C, the Jingdong Mall to buy apparel business site Chihiro, Taobao Mall has also accelerated the pace of cooperation with well-known garment companies, in the Mai Lin, Massamasso and other traditional clothing to increase the development of the Internet at the same time, Aging into the field means that the field of competition will become increasingly fierce.

As of the press, VANCL officials on the matter did not positive comments, aging also temporarily did not declare the matter. (Tracy)