News sites do not do news and how to talk about marketing?

The intermediary transaction SEO diagnoses Taobao guest stationmaster buys the Cloud host technology Hall

Very honored to be able to speak in the forum today, thank the teacher has been to our news website's concern, also many thanks FAW Toyota for many years to the forum support. Listen to a lot of chief Editor's speech is very touching, also want to say two experience.

We all talk about marketing this problem, and just everyone has shared some of the secrets of success, I do benefit a lot, I am engaged in the news site of the car channel work has been five or six time, but also a preliminary summary of the news website unique marketing methods.

What is a news site? News sites, often with political and cultural news as the focus of the report, style entertainment news supplemented by the comprehensive web site, large news sites are often backed by local newspaper groups or media groups and built, news resources are very rich, news sites under the industry channel should rely on news resources and its extension of resources to make a fuss, Paper media selection, network media tracking report, the news planning to do deep, big, this is called the interaction of the newspaper network.

Now everyone talk about Word-of-mouth marketing, Word-of-mouth marketing is to use someone else's mouth tree their own brand, Word-of-mouth marketing a key point is word-of-mouth from there? First of all, it should be consumers to buy consumer products, the quality of the product, and secondly, the intensity of this feeling, is strong to encourage consumers to take action to other people to disseminate their consumption experience, To achieve this bright spot is the key to see the products of manufacturers and excellent service.

The key is that consumers can buy the consumer goods before it will have an impact on the factor is that the media to consumers in advance Word-of-mouth products. Advertising, media news, promotional activities belong to this category. Which advertising and promotional activities are the factory by the way, news of this piece, manufacturers often ignore its positive role. I'm talking about the news, is only from the original media objective news, original news there most? At present it still seems to be the most traditional paper media, but the paper media has received geographical constraints can not be very good to spread around, then, in the paper behind us-news sites have played a magnifying glass around, And the official background of the news website makes the news more authoritative and credible.

News web site only to the single point of view, can only be local or a region of the market structure, but the news site and news site once the close alliance between the first in the sharing of news resources, to solve the increasingly serious issue of manuscripts, on the other hand, the provinces, The city's news network is linked and is undoubtedly to the regional news of the impact of expansion, news site itself will be the popularity of the Alliance platform to be sublimated, the support of the manufacturers will also be from a certain region to expand to a certain number or even a more than 10 of the region, because the news site is also the local region's main news outlets, This type of communication is often more straightforward than a large commercial web site.

In today's competitive internet industry, the major network media has been from the title Party of grandstanding, again to the content of the King's Boulevard, news sites have a unique innate advantage, real-time marketing can not make a commercial site so many marketing model, but as long as we insist on the industry news to do deep, do through, bigger, I believe I can find my place in the strong.