News Soft article marketing is the optimal way of enterprise brand construction

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Large brand enterprises, have attached great importance to news marketing. The so-called news marketing, in fact, and we are talking about the soft text marketing is exactly the same, there will be news of soft wen marketing. Soft Wen according to the different distribution channels, can be divided into news soft text and forum soft wen, news soft marketing refers to the release of the news in the form of soft marketing methods.

On the content of soft marketing, the author of the small Ma Ming Network Marketing agencies have talked a lot, this article to talk about the value of the news soft marketing as a question, reminding enterprises not to too heavy sales of light brands, the final result of this is only decline.

"Internal strength" is the cornerstone of long-term development of enterprises

News soft text marketing, from imperceptible to change people's view and purchase intention, is the preferred way of enterprise Word-of-mouth Construction, is the road of enterprise brand formation. On the surface, sometimes the news of soft marketing seems to see no effect, budget-minded bosses may cut this part of the expenditure, is actually a big mistake and wrong. It's like the relationship between exercise and health, we may have been in motion, but do not feel this in the defense of their own health, but long-term do not exercise, people's physique is constantly getting worse, until the death of the day, may understand come, but all too late ...

In fact, most enterprises more or less will do some news soft marketing, these fragmentation system, it is best to be able to follow a certain law for the news of soft marketing. such as small Ma Ming Network Marketing organization launched the "soft Wen Zhouzhou See" Marketing package, a weekly release of News, published to a number of portal sites, such a year's cost of more than 30,000 yuan, in the hundreds of thousands of market costs is only bucket, but the value generated by this is a business "long-term stability." This promotion does not necessarily let your enterprise sales rose, but will let your enterprise steady development, not on the road of growth detours tumble.

Soft marketing is the "internal strength" of the brand growth must

From promotion to marketing, from PR to brand building, business marketing becomes more and more complicated. In today's era, the brand has become an indispensable "trump card" in the enterprise market. How to build the brand for the enterprise has become the difficult problem that the marketing worker faces. Advertising is flying, trust is declining, flesh and blood news consumers are more willing to see. By the enterprise to plan has certain propaganda purpose news All can become the soft article, is also this article to talk about the news soft article marketing.

Enterprises have good products, good service, and do everything is the premise of brand formation. When we do good products and services at the same time, but also in the appropriate time to let the world know that the brand growth is fast, if there is no way to let people know, this does not matter the brand. How can let the world know, through the news soft article nature is one kind of most direct effective way. The news soft text may reason, also can the story, causes the information to spread flesh and blood.

Heavy outside is the common problem of enterprise marketing

The topic said "internal strength", perhaps some people do not know the meaning inside, the consciousness refers to the Enterprise intrinsic Kung Fu, the essence is the Enterprise brand, is like a person's physique. Have "internal strength" presumably have "Wei Gong", Wei Gong refers to the sales of enterprises, like a person's external height. Tall, and can not explain the good physique of people, the high sales of enterprises, but also not necessarily long-term, stable development.

It is very common for enterprises to sell light brands. In the small and medium-sized enterprises is more serious, this is also small and medium-sized enterprises can not grow up a major reason, small Ma Ming marketing agencies, senior consultants to build small and medium-sized enterprises, in doing a good job of sales, do not forget for the long-term development of enterprises to do some planning, if you can do this, Perhaps in the near future, their business will stand out in the industry.