News that Yahoo next Tuesday announced 100 million U.S. Dollars promotion program

Beijing time September 19 afternoon news, according to foreign media today reported that Yahoo will be in Tuesday in the United States Internet Advertising Bureau held in the Mixx Congress during the announcement of the total value of more than 100 million U.S. dollars of promotional programs. One source, who declined to be named, said the campaign was aimed at boosting Yahoo's image in the eyes of users and advertisers, with a total budget of more than $100 million trillion. At that time, Yahoo's chief marketing officer Alisa Still (Elisa Steele) will publish the "Yahoo's second round of user Revolution" (Yahoo's Consumer revolution ... Round Ii.　　) keynote speech, followed by a number of Yahoo executives including CEO Bartz (Carol Bartz), to publish the relevant marketing plan. The marketing plan aims to emphasise Yahoo's size and enhance Yahoo's position as the world's largest internet media.　　Yahoo's global visitors now reach 500 million a month. A Yahoo spokeswoman declined to comment.　　But Bartz hinted in a recent quarterly Yahoo earnings call that it would launch a massive outreach program. After Yahoo and Microsoft reached a search cooperation agreement, Bartz stressed the transformation of Yahoo.　　While Yahoo's future focus will be on media assets and advertising, the company will not abandon its search business altogether. Industry insiders believe that, because Bartz recently repeatedly claimed that Yahoo will be built to become "online life Center", and highlighted the new Yahoo home page, e-mail and other services, so the theme of the promotional activities are expected to be launched around these content. In a recent interview, Bartz said Yahoo wants to break through the negative comments of the past few years and launch an offensive. (Ding Macro)