Newter selling suppliers recommended Headman station in its base in Nanjing held

Summary: Newter selling suppliers recommend Headman station in its base camp in Nanjing. This is a new model of tourism industry, through a tourism Internet platform to integrate the traditional travel agency resources, the sale of tail goods and other services. COO Hai Feng said that the tail goods accounted for the whole

Passers-by cattle "Special selling suppliers" recommended Headman station in its base in Nanjing held. This is a new model of tourism industry, through a tourism Internet platform to integrate the traditional travel agency resources, the sale of tail goods and other services.

Coo Hai Feng said, tail goods accounted for the overall leisure tourism market around 5%. According to the 2013-year tourism market report released by Eric, the overall leisure tourism market scale is 400 billion yuan, in this way, last year's leisure tourism product tail Goods market scale reached 20 billion yuan.

Yunnan Folk International Travel Service Shanghai Branch general manager Wu Jofi said, tourism products are different from physical goods, due to the time limit, the product should try to sell before the group, but in the off-season, or some unpopular lines will produce a large number of tail goods, the highest up to 20%.

Passers-by cattle network is aimed at this market, April 1 this year, passers-by online the sale of cattle channel n-booking. According to the planning of the cattle network, around the tail goods, to currently have nearly 4,000 suppliers to ensure the sale of the supply chain. In the future, the special sale will serve as the brand selling point, the drainage feeds the cow net other product, thus forms the complete business ecology.

Apparel industry's high inventory achievement is the only product will, the cattle network can also use the traditional travel agent to create another only goods will?

Transform the traditional travel agency

Wu Jofi, who has worked in a traditional travel agency for more than 10 years, said in an interview with the 21st century Economic report that traditional travel agencies have their own business rules, and that because of asymmetric information, each travel agency's pricing has a strong pricing advantage. After the advent of the Internet, consumers through parity, leading to lower pricing advantages of travel agencies. In addition, through the Internet platform sales, the former real-time cash flow has become the accounting period settlement, the travel agency's financial strength to put forward higher requirements.

However, the Udunder CEO said that the early days there will be traditional travel agencies worried about the Internet will disrupt the original market price system, but the right to pricing in the hands of travel agencies, such as the platform itself is not interference.

Udunder said, before the model is very simple, the travel agency will be products in transit cattle network sales can be, travel, travel, the problem is the responsibility of travel agencies. This makes the user experience difficult to guarantee. Therefore, the cattle network has established its own customer service system. To continue to be responsible for the travel agency, customer service by the cattle Network unified responsibility.

Based on the integration and transformation of traditional travel agencies, the model is not directly connected with the most upstream airlines, attractions, hotels and other resources, not only to avoid the competition with the traditional travel agencies, but also to solve the problem of product richness.

However, as a proprietary platform, bargaining power directly determines the level of gross interest rates. The profit margin of the first quarter of this year was only 7%, according to the earnings of the cattle net. Udunder said that with the scale of growth, the way cattle network bargaining capacity in the gradual upgrade, from recent months data, gross margin is also in the upward trend.

Wu Jofi said that from 2006 onwards with the way cattle network cooperation, because of the Internet to see the flow and brand effects, although the internet brought about by the transparency of traditional travel agencies lost the previous pricing advantage, but the overall let the industry more standardized, will be eliminated part of irregular travel agencies.

At present, the pedestrian cattle network is still based on traditional travel agency business, but also involved in product development.