Next 1 billion bucks? Professional physician Vertical Social network doximity

36Kr previously reported project Doximity, "LinkedIn", a vertical professional physician, recently received a further 54 million dollar investment, and the company's valuations may have reached $650 million trillion. The main investors are Draper Fisher Jurvetson (DFJ Investment, Tesla that), T. Rowe Price and Morgan Stanley Investment Management (Morgan Stanley investment Management), And the company also won the support of LinkedIn co-founder Konstantin Guericke.

At present, 40% of the United States, more than 300,000 of professional physicians through doximity to Exchange medical records, meet peers or expand their work, they share more than 20,000 messages per day on doximity. Its iOS and Android are online.

According to Forbes ' estimates, Doximity's valuation has reached $650 million trillion, probably the next 1 billion Dollar Unicorn Club member. What are the reasons behind the fact that a start-up that has been founded less than three years has been attracted to the attention of the investment community and that valuations are growing at an alarming rate?

First, Doximity is a great example of a vertical social field (and it's no wonder it's always been compared to LinkedIn). Traditional social platform information is many, miscellaneous, high quality content content is low, and is not suitable to share the high content of the profession. The communication between doctors, including the discussion of medical records and the sharing of cutting-edge medical knowledge, requires a professional atmosphere, which other social platforms cannot create.

And Doximity has already accumulated a considerable number of users, more than 40% of the U.S. doctors have used doximity, the social platform of the Matthew effect has begun to enter into force, follow-up has been difficult to have a second company to catch up with doximity. The obvious example is that we have only one LinkedIn and only one micro-letter.

In addition, American doctors are a high-income group, and every doximity user has fairly ample economic conditions, which means that even though the total number of users in doximity may not be able to surpass LinkedIn, its profitability is not necessarily weaker than that of LinkedIn, and it is well known that LinkedIn is already worth more than billions of dollars. And Doximity's CEO, Jeff Tangney, has determined that doximity will eventually IPO, but will not rush the process to avoid some premature IPO troubles.

On the whole, it's understandable that investors will be generally bullish about a doximity, gold-sucking, vertical social platform like the one that has a bright future.

In view of the state of the country, the practice of practising physicians has only just opened up, and it is a long way to go before doctors collaborate to complete the treatment of a disease. Moreover, the domestic doctor's means of information exchange is quite backward, even the fax machine is not used much, through the social network or something to go faster. And domestic doctors are really busy, dealing with their patients have been burned, should not be on a social networking site with other peers exchange experience it.

But even so, the vertical social relationship between doctors is still I think cut into the Internet medical one of the best point, doximity also count for my idea, but domestic and foreign situation is very different, "user habits" and "pain point" are not very clear. Also hope that the domestic early have similar projects, to the domestic Internet medical field a dose of strong heart needles. There are more on the domestic Internet medical views of friends, but also welcome to e-mail me Exchange: duanqin@36kr.com