Next 5 billion mobile internet in the road

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"The current mobile Internet applications are mainly mobile medical, mobile payment, location services, things networking, mobile search, multiple screen interaction." With the popularization of 4G network, mobile Internet application scenario will be more extensive. "May 5-6th, at the Beijing National Convention Center held in the theme of" Link Change the world-the next 5 billion, "the 2014 Global Mobile Internet Conference (gmic), China Internet Association chairman Hequan, said the mobile Internet has enriched the application of information consumption and economic development have made important contributions. At the same time, mobile Internet in the road, opportunities and challenges, accompanied by scenery and risk, unknown more than known, but success is difficult to replicate, only the eternal innovation.

It is reported that the mobile Internet conference is planned in May 2014, July, September, October, respectively, in China, Beijing, Tokyo, India, New Delhi and the United States Silicon Valley held four. The mobile Internet conference held in Beijing is composed of leaders ' summit and intelligent software and hardware, hand-travel, mobile finance, globalization, innovation competition and other chapters. Participants are mainly Tencent, Baidu, Sina, Millet, UC, Acer and other domestic enterprises, as well as Facebook, LinkedIn, Tango, Coursera and other Silicon Valley representatives. According to the organizers, about 15,000 industry participants attended the conference.

More extensive application scenarios

According to the Census Association, the global population was 7.1 billion in 2013, but there are still 4.4 billion of non-internet users. The global population is expected to grow by 900 million over the next 10 years. This means that potential Internet users will grow to over 5 billion people. Wen Yu, chief executive of the Great Wall conference, said the mobile future is "mobile" next 5 billion.

According to the Ministry of Industry and Information technology data, as of this March, China's mobile internet users have exceeded 850 million people. It can be said that China has become the largest mobile internet, accompanied by strong growth in mobile Internet information consumption, mobile search, instant messaging services, mobile video and other applications and services emerge.

Hequan said mobile internet traffic increased by 81% in 2012-2013, which means the mobile Internet is still in an explosive growth phase. At present, mobile Internet is mainly used in mobile medical, mobile payment, location service, Internet of Things, mobile search and so on. Taking mobile medical applications as an example, it accounts for 1.6% of Android mobile apps, as well as as many as 2000 domestic health care third party applications (apps). With the popularization of 4G network, mobile Internet application scenario will be more extensive.

Hequan said, 4G times the cost of communication is the 3G era of 1/3-1/4, frequency utilization will be significantly increased by 2-3 times, traffic capacity will be increased by more than 10 times times. Mobile Internet also brings about a change in business model, "wool is not necessarily out of sheep", 360 and Tencent Micro-letter to obtain free traffic, in the exploration of the mode of flow. The development of mobile internet has also brought more technical changes, the network needs to have the ability to perceive clients, operators are further "pipeline".

The future of internet finance is bright

The internet, especially the mobile Internet, is different from the traditional media, after changing the public reading, shopping and other lifestyles, began to dabble in the field of financial payment. As people still relish the impact of "babies" on traditional banking, China's internet finance pioneers are acutely aware of a new round of opportunities.

With all kinds of intelligent terminals, mobile Internet use its convenience, with large data and other means, through mobile finance, mobile payment and other forms of intervention, become an important channel of internet finance. Experts said that with the recent rapid development of Internet finance, its mobility, social, industrial trend will be more obvious.

"Balance treasure is only the initial stage of internet finance, the ultimate goal of internet finance is to build digital world and evolve to virtual reality." And the second generation of mobile Internet tools based on mobile phones will become the tool of this round of evolution. Xiaofeng, deputy chairman and executive director of the Trust, has made bold predictions about the future of internet finance.

Xiaowen, deputy general manager of GF Fund, believes that the characteristics of the identity of the Internet, anytime, anywhere, put forward three new requirements: first, integration. Users need "one-stop" packaging services to require financial institutions and Internet companies to create a more open mind to build customer-centric convenience products. The second is the tool. Users want to design complex, professional financial products more concise and meticulous, while taking into account security features. The third is the scene. If the financial products can be seamlessly embedded in the consumer needs of the electronic business, social applications such as platform, can greatly increase user stickiness.

Huang, a professor of law school at the Central University of Finance and Economics and a co-founder of internet finance, said that the future of internet finance will have a richer form. Last year the model of Internet finance mainly uses the Internet channel. In the future, with the rapid development of Internet industry, intelligent City, intelligent industry, intelligent home, financial application scenario will be more, the combination of Internet and these scenes will produce more internet financial model.

Next generation mobile life "chasing" users

According to the Ministry of Industry and Information Technology forecast, 2015 China Mobile Internet Information consumption scale will exceed 2 trillion yuan.

The growth of mobile information consumption can not be separated from mobile medical, mobile payment, location service and other application scenarios. Industry insiders pointed out that the increase in mobile application scenarios benefited from the rise of various intelligent terminals, can carry people's various needs. Wang, senior vice president of Qualcomm Greater China, said that over the next 4 years, including mobile phones, the world will have more than 7 billion mobile terminals, these terminals if interconnected with a huge opportunity, will also change people's lives.

The white paper on mobile browser trends, published at the meeting, points out that how to get to know the user's needs earlier than the user has become an important trend for mobile browsers to develop next. In order to remain competitive, the next generation of mobile browsers needs to enhance the core competitiveness of many areas.

The white paper points out that faster page opening is an essential ingredient for future mobile browsers, as the speed at which Web pages are opened is the first concern of mobile phone users. At the same time, the ease of operation of interface design is an important factor that affects whether users choose to use the same browser for a long time. Therefore, a more concise interface and operating mode is the next mobile browser must have the second element.

"Users have significant fragmentation characteristics when using mobile phones, and have limited patience to query information, so it is important to be more accurate in pushing effective information to users, saving time and traffic for users," he said. "QQ Browser chief product architect Ye Jun said that the browser is still the future of intelligent terminal access to the key, in order to fight for the next generation of mobile users, the browser will take a direct pursuit of the user's strategy, pre-sentencing users of various potential needs," think of users will be reflected incisively and vividly. On this basis, the next generation of mobile browsers need to emphasize personalization, for different groups to create personalized information platform.

Intelligent robot becomes the future innovation point

At the meeting, Ishiguro, director of the Intelligent Robot Institute of Osaka University, Japan, showed an intelligent robot. When he touches the robot, the robot responds to his movements and can even express emotions. Ishiguro says future robots will have more conversational scenes adapted to humans and can communicate emotions through facial expressions.

Chi Long, an associate professor at Tokyo University, said that intelligent robots can interact with people, get user behavior data and analyze it, which contains a lot of market space, and its value will surpass the current hot smart glasses and watches. In the next 10 years, the human small robot is expected to appear in the consumer's pocket, become another huge innovation.

However, there are those in the industry who believe that the next new opportunity for mobile interconnection may come from the Internet of things and wearable equipment. With the intelligent acceleration of hardware devices, mobile phones and other devices will be truly intelligent, become everyone's assistant, and thus led to a huge increase in information consumption.

Anwar Media chief Executive Qin says virtual reality-related software and hardware apps will be the next Super app. Tencent at the meeting released the Road treasure box is such a super app. When the user is in use, it takes only 10 seconds to insert the road treasure box into the corresponding interface of the car. The mobile phone Tencent Road treasure app will be through a good stability, low energy consumption Bluetooth mode and box to create a connection, easy and quick for the car to wear "wearable equipment", to achieve the automotive and Tencent Cloud services interconnection.

"Our release of the Road treasure box is Tencent Test water car smart wear equipment, the first product will become our car intelligent interconnection and one-stop vehicle owners service a key." Tencent Road treasure in charge of Truss said.

In addition, Google Glass, Tcl Smart hand ring, 37 healthy blood pressure butler, the royal shell of smart watches and other comfortable creative products in the mobile Internet conference to wind up a hot whirlwind, covering sports, health, smart home and mobile payment, such as mobile internet areas.