Next quick, guess which one?

[Core Tip] with a direct conversion of BT seeds to online viewing mode, supplemented by a certain type of video, achievement of the fast-seeding. The rise of the rapid broadcast also let Baidu is ready, so in early 2011, Baidu launched Baidu audio-visual. Although the fast-seeding behind, but with the fast-seeding mode is almost the same.

With the direct conversion of BT seeds to online viewing mode, rapid growth of fast seeding. In the fast growing process, some kind of video can be said to be the work. And then quickly broadcast in Baidu's search volume continues to exceed QQ, Baidu Search volume is the first client software. The rise of the rapid broadcast also let Baidu is ready, so in early 2011, Baidu launched Baidu audio-visual. Although the fast-seeding behind, but with the fast-seeding mode is almost the same.

Same technique, same play.

Last year's Zhu Dahin in an interview revealed:

"In fact, Baidu is not digging people." But our employees to leave the initiative, to Baidu to the fast-sowing mode described in detail. Then Baidu began to do client products, which is normal. Even if Baidu does not do there will be someone else to do, Thunder has done before. ”

Fast-seeding for streaming media on-demand development of peer-to-peer accelerated streaming media on-demand system to ensure that on-demand on the server's low bandwidth and low resource consumption. At the same time also introduced a compatible BT protocol on-demand system, supporting the direct broadcast of BT seed files and Web online on demand. Baidu audio and video use of the technology almost the same. Peer-to-peer technology allows small and medium film stations to spend a small amount of bandwidth, just to directly hang the seed or link, you can let users directly see the content of piracy. These are to small and medium film stations to reduce the cost of operation, nature will also go to promote, and even forced users to install fast broadcast, Baidu audio-visual, otherwise can not see the film. There is not much difference in technology, but Baidu AV has more advantages than fast seeding. Baidu's own search will be able to bring the flow of these small and medium film stations, Baidu's advertising alliance than the fast-seeding can bring more benefits, and fast-sowing if only rely on laurels is not long.

Baidu Child Search push

Baidu Audio and video growth on the road can not be separated from the father Baidu resources. Compared to fast sowing, Baidu audio and video can be said to be born with a golden spoon. The fast broadcast some Baidu audio-visual has, the fast broadcast does not have the Baidu audio-visual and so on. In the promotion of the way, Baidu audio and video playing high-definition, free, large blockbusters to see the seductive slogan, is everywhere hit pain point. At the same time to Baidu PPC style, natural good resources to their children. In the search proposal, insert Baidu Audio-visual keyword search (if not promotion, Baidu audio and video can be in search before three, Feng how can not be the first page).

In addition to search movies and other video resources will be drainage to Baidu audio-visual, other related video columns, such as the comprehensive arts, television and so on will be drainage to Baidu audio-visual. In Baidu video site, a page has 3-5 guide users to download Baidu audio and video links. All Baidu and video-related things, can be said everywhere for Baidu audio-visual set the entrance. Baidu in search and video to Baidu a lot of resources, the resources of their own anyway, is nothing but a few lines of code, do not need white.

China's Internet circle has a variety of alliances, Baidu Alliance is one. Baidu's alliance last year divided its partners into 2 billion, which is expected to break 4 billion this year. Strong interest-driven so that small and medium-sized webmaster in cooperation is almost impossible to refuse Baidu. This also for Baidu audio-visual help a lot, and a variety of sites, software cooperation, Baidu is spared no effort to pave the way for their children. In particular, these small and medium film stations, embedded in the Web page Baidu audio and video online playback. Baidu can bring them traffic, the site relies on promotional downloads, advertising life, no one with money, naturally will not refuse.

In the rapid growth of the fast-growing process, inseparable from a certain category of Web sites. From the download address of the Thunderbolt to the address of the fast broadcast broadcast, the adult website is also evolving. Fast seeding BT seeds into online viewing mode, and the download address of the Thunder in the promotion of pornography is no different, but the fast-seeding will be more advanced to see the film, eliminating the download time. The fast-seeding did not restrict adult information, and the spread of pornographic content claimed only to provide technical support to the film station, which itself had no content to operate. These adult messages contribute to the rise of the fast-seeding, but are accompanied by the brand image of the fast-sowing today. Edge of the erotic promotion even let fast broadcast as a tool to see the representative, now Baidu Audio and video on the status of pornographic sites is no less than the fast-sowing. Because of similar technology, embedded in the adult website Baidu audio and video online playback is not difficult. This type of adult website conversion rate is still very considerable, you know, to see what the player will try to dress.

The change of ownership to the right to watch

With the increase of network bandwidth, as well as the rich degree of film and television resources. The user's demand for the movie is shifting from the right to the right to watch. In the past, because of the lack of HD content, the user's search cost is high, and after finding the content, we save it to local viewing. And now the resources are gradually rich, whether genuine or pirated, the cost of search content is much lower. This led to a change in user needs, I no longer need the ownership of local resources, online playback to meet the right to watch is the demand. For fast seeding, it is no longer an advantage to provide smooth and clear solutions for users and webmasters, and the value of their tools will be gradually diluted.

When the bandwidth is improved, the content is rich enough. Users of film and television resources online to watch the requirements of more and more high, smooth, high-definition is always hard demand. Fast broadcast now in China to help large video sites to provide technical support, the current partners have Phoenix broadband, exciting nets, 酷6网, and so on, its main selling point is to help the video site to save a huge amount of server bandwidth charges. Fast-seeding provides technical support, and instead provides services to video companies, providing solutions for users to watch online from the back end. The transformation of the right to watch has also brought new opportunities for users to watch the video when there is a richer application scene, which is the fast-seeding fast broadcast big screen, small square intelligent TV box reasons. For Baidu, the function of the introduction of Baidu Shadow stick does not have much new ideas. The future competition is the search and resources, who can provide the fastest user needs content is the focus.

Piracy is always a problem.

Yesterday, Tencent video, Sohu video, video web sites such as the joint release of the "China Network video anti-piracy Joint Action Manifesto", said the joint confrontation with Baidu, fast broadcast and other increasingly serious network video piracy and Hotlinking behavior, and to Baidu claim 300 million yuan.

"Baidu company without Sohu, Youku's permission, unauthorized through Baidu Video, Baidu audio-visual software, to directional links, point-to-point transmission, browser embedded play plug-ins and actively promote the way to the public to provide a large number of TV programs broadcast or even download. Baidu's infringement of the video site covers a full range of PC Web pages, PC client, mobile client and TV box four areas, mainly through Baidu video search, Baidu audio-visual, Baidu video app and Baidu Shadow stick these four products to complete, the form of tort is mainly hotlinking and for pirated video sites to provide technology, traffic, Income and other support. ”

Thunder that year because of copyright problems, the IPO. Now Baidu AV and fast broadcast also inevitable to face copyright problem. Baidu announced that there is a crackdown on piracy, wool is not a day two days of things. Piracy is not just a phenomenon, it has a complete industrial chain around it. This chain of various interests intertwined, it is difficult to cure.

Small companies that are developing in China are not necessarily good for big companies, and the odds of waiting for a cash takeover are low. After a fancy, the big company will soon be able to create a similar product, add their own platform advantages, more input resources, as long as the products do not suck, occupy some of the market without any pressure, Baidu audio and video can be said to be a fast-broadcast, and more than a lot of resources, the development of natural downwind, but this is not a good thing, When the piracy problem is not solved, the risk of large companies is much larger than that of small companies, no matter how big the development of Baidu AV, there is piracy in, you can never wash white.