NFC Marketing Case: NFC technology to build Metro Interactive mobile phone advertising media

Japanese printing http://www.aliyun.com/zixun/aggregation/6277.html "> Advertising company Shunkosha recently launched a new product called strappy, the shape of a rectangular blue plastic box, Mounted on the strap of the subway handle. The strappy has built-in FeliCa readers and NFC readers, which generate data interactions when mobile phones (more than 70 million of Japanese-compatible near-field communication technologies) interact with strappy. NFC as a typical near-field communication technology everyone knows a little bit, FeliCa is a contactless smart card technology developed by Sony, the main use of the country in Japan, Japan's largest mobile communications operator NTT DoCoMo Company is the FeliCa major service provider, to provide network support And the hardware part, that is, the handset needs to assemble Sony's contactless IC chip technology. At this point, the mobile phone becomes a convenient mobile tool, can act as electronic money, credit cards, bills, and even the house keys and so on.

Strappy, which operates as an advertising media platform, will receive advertisers ' Web sites, ads, coupons, videos or other marketing materials as they approach strappy. Of course, the whole system needs a strong underground data connection service to support, mobile signal can not be intermittent. But this does not seem to be a problem in Japan, as SoftBank, NTT DoCoMo and KDDI have installed antennas in Tokyo's subway tunnels to provide mobile phones and data services to passengers.

Similar to the Gap's "NFC high Fives" introduced by bukop.com yesterday, Strappy relies on a simple technology that predicts the industry's future trends. Although the project is still in the experimental phase, it looks promising. With the popularization and improvement of NFC technology, merchants can use it to reach the mass of audiences in the subway. In this case, 17899.html "> Travel agency H.I.S." Try this interesting technique for 15 days on the Ginza line and Marunouchi line, and it works fine.

#国内NFC技术在广告媒体也早有应用, such as the dimensional city, the media, such as the Q-card, imagine, the Q card reading equipment modified in the subway handle on it?

Website: http://www.shunkosha.co.jp/

Source: http://www.bukop.com/?p=7853