NFC Near-field payment performance poor landing business prospects checking

Original title: Near-field payment performance poor NFC payment landing commercial prospects checking "only hear its voice, not see its shadow" NFC (Near-field communications) mobile phone payment finally landed commercial. Recently, China Mobile Beijing Company and one card jointly released the "Mobile NFC mobile Phone card" application. Since July 22, users in China Mobile Beijing Business Hall for NFC card dedicated SIM cards, through the brush mobile phone to complete the bus, the subway card and supermarket catering small consumption and other functions. This is the first time NFC technology has been applied to the domestic transportation industry. The reporter learned that the current support "NFC mobile phone card" Business mobile phones include Samsung Galaxy S3, Samsung Galaxy S4, Htcnew one, ZTE U807n, Huawei t8950n, Millet 2 A and so on. Beijing Jinrongjie, East Middle Street, Xidan, Wangfujing and other 37 mobile business Hall can be entertained. "After gaining experience in Beijing, mobile NFC mobile phone card application will be promoted nationwide." Xi, chairman of China Mobile, said. Poor pay performance in the Near field it is noteworthy that the "mobile NFC mobile Phone card" application is China Mobile in the national layout "mobile wallet" business is an important step. June 9, China Mobile and Chinese UnionPay jointly launched mobile payment joint products-mobile wallet, said this year will be the NFC mobile wallet as a key business, accelerate the scale of promotion, the annual plan to sell NFC terminals more than tens of millions of units. But in China Mobile High-profile launch of new products at the same time, the international has been adverse news-Google based on NFC payment products Google Wallet has been unable to open the situation, the face of the market is not recognized, NFC was reduced to "notforcustomers" (not suitable for consumers). So far, consumers are willing to take wallets out of their pockets rather than smartphones. The same is true at home. Analysys International previously released data show that 2011 China Mobile paid the annual volume of transactions reached 74.2 billion yuan, an increase of 67.8%, the number of users increased by 26.4% year-on-year. It is expected that the market size in the next 3 years will continue to maintain rapid development, 2014 transaction size is expected to reach 385 billion yuan, the user size is expected to reach 387 million households. But this transaction volume mainly comes from the long-distance payment, the development speed and the scale is obviously inferior to the former which can realize "the brush handset" the consumption the near-field payment. Also from the Analysys International data show that by the end of 2012, China's near-field payment of the total transaction size is still less than 4 billion yuan. In view of this, Analysys international analyst Meng said, the current mobile payment overall utilization rate is low, the application scene is not rich, the payment ecosystem is far from perfect. NFC technology really takes time to get into people's lives. Security, user habits is the key reporter came to China Mobile Guanzhuang Business Hall, found in the lobby and no obvious publicity signs, staff did not actively recommend this service. Most respondents questioned the security of the NFC mobile phone card. "I do not want to use, unsafe, the bank card to bind to the mobile phone, the mobile phoneNeed to carry every day, lost how to do? "Some users pointed out that although the mobile phone near the field of payment has its convenience, but a mobile phone integration of a number of bank cards, bus cards, once the phone lost, unpredictable consequences." In addition, consumer habits are also an obstacle to NFC payment promotion. At present, consumers in the near-field payment has accepted the payment of Alipay's barcode payment, sound wave payment, and other means, the traditional internet payment has been preempted the market, and NFC payment is still in the education user and market stage. In this regard, Meng that, "from the cultivation of user behavior habits, the maturity of various technologies, terminal facilities and market conditions, as a leader in mobile payment, NFC to reach the outbreak of the situation still need 2-3 years." At this stage, it is very important to develop a good habit of using the user. "Hardware facilities are also one of the factors constraining the NFC payment outbreak, and not all smartphones currently support NFC payments." However, China Mobile expects that by the end of September this year, NFC mobile phones will reach about 20, covering Samsung, HTC, Sony, LG, ZTE, Huawei, Cool faction, Lenovo and other domestic and foreign brands, prices cover high middle and low.