NFL bans: Beats headphones are not allowed on TV

Remember that TV ad from the American professional football game? The four-point Wiekolin Kappenik (Colin Kaepernick) of the away-fighting San Francisco Gold Digger was thrown by crazy fans when he appeared on the pitch? Capenic wears a beats headset from the company, blocking the outpouring of verbal abuse, just as the slogan on the big screen listens to what you want to hear, and shows a complete equanimity. Professional athletes can certainly listen to music at will, but when Capenic and other professional football players appear on the TV screen, they must take beats headphones off. Beats's rival, Bose, has signed a sponsorship deal with the American professional Football Association, which stipulates that its competitors, including Beats, will not be allowed to appear on the pitch. The NFL has confirmed that, under the terms of the agreement, Bose has a very wide range of powers to prohibit players or coaches from wearing other manufacturers ' products in television interviews. The scope of the ban extends even to television interviews at the training or practice sessions before the start of the season, and in the course of the season, the players and coaches were interviewed in the lounge after the game. The limit will not be lifted until 90 minutes after the end of the game. The American professional Football League has explained this. A spokesman for the alliance said: "The United States Professional Football League has been in this respect, unless authorized by the Alliance to authorize any brand marketing behavior on the court or related interviews." This is the policy of the Alliance, not the sponsor of the Alliance. We do not have any relationship with the Bose company in enforcing this policy, as is the case with other brands. Beats issued a statement saying its headphones have become part of a lot of pre-season preparations for professional athletes like Capenic. A spokesman for Beats said: Over the past few years, many athletes have been deeply fond of Beats headphones. Music plays an active role in athletes ' concentration and mental preparation. Like some other products, it will affect the athletes ' live play. Bose is not the only headset manufacturer that wants to disrupt Beats's marketing campaign. This televised game will attract tens of millions of viewers, including a lot of viewers who don't have time to watch live and watch the show. Sony also adopted the same strategy during the World Cup soccer match, successfully blocking other brands from the arena. FIFA issued a notice to teams in 32 countries banning players and coaches from wearing Beats headphones at press conferences and venues. The reason for active marketing is simple: According to NPD Group, a market research firm, Apple seized 61% of the high-end headphone market in the US by beats, which it bought at $3 billion earlier this year. The market share of Bose is only 22%, Sony'sShare less, only 2%. (Lin Jingdong)