"Niang" Liu event to see the power of network marketing

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Do not know whether we still remember "Niang", I believe that most of the male compatriots will be remembered, more friends summed up the various sites of the "Niang." Recently, in the network seconds to kill the Liu of the male otaku "day up". Before the user exposure of Niang weekday vegetarian Genzhao, was evaluated and Baidu Annual meeting Angel Face has a significant drop, more users of their career line is also the result of PS processing. The debut of the "Every day", the Niang put off the line of business, a black Shibao to be tight, indeed less red shine on the glory. However, in many of the recording of it beauty, Liu or its reputation on the network more than a raise, attracted the audience hot. Below Xu Guoxiang with "Niang" event to simply talk about event marketing

First, "Liu" review of the incident

The beginning of the 2012, the network's hottest focus is no more than otaku goddess, 2011 just graduated from the Communication University of China South Canton Institute of Beauty named Liu Jocelin, has a sweet and charming appearance is called Small Lin Ling, but also Baidu's HR management position, the wit beauty, in the January 8 Baidu Annual Meeting, to a low chest v strap bohemian skirt + transparent lace lotus leaf Lace Cardigan Show proud of the vacuum of the milk, Liu Winter countless otaku night nosebleed overnight Red Network, attract how many network talent's eyes, it otaku people exclaimed "The public find her sign Baidu", It can be said that Baidu with Liu this burst of milk to attend the annual meeting of the action to hype the possibility is not small ah, Liu is simply live advertising Ah, Liu became Baidu Company's history of the best recruitment ads. Do not know is Liu to burst milk, or Baidu to beauty hr attract talent, in short Liu earn enough eyeballs, Baidu earn enough talent!

"Degree Niang" Liu in Baidu Annual meeting of thin shirt burst milk

Second, "Day up" on the show Liu photos

"Niang" Liu True photo

"Niang" Liu True photo

Third, from the "degree Niang" Liu Look at event marketing

Annual Meeting "degree Niang" Liu's thunder unexpectedly overshadowed the Japanese female star Cang Jing empty, more cover Robin Li, really let the industry admire Baidu Company's public relations planning ability, "the public find her to sign Baidu" may be Baidu company 2012 recruitment of the largest live ads, Baidu company also with the help of "Niang" Liu became 2012 years of the major media in the focus of the network companies, but also 2012 years of the hottest Internet network company.

In fact, many times, we do event marketing, we do not have the influence of Baidu, the situation, should be combined with the current hot spots. Now is generally occasion and hype, like the recent Han Han Ark. Before we do the event marketing, we must plan well and follow the opportunity to do it beforehand. The general steps are as follows: 1, clear goals and requirements 2, the planning and preparation of events 3, detail Arrangement 4, flexible strain 5, experience. Of course, we also have to consider the negative impact of event marketing and netizens on the event marketing immunity, to plan to let people feel that you are advertising, that is really successful.

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