Niche Industry web site analysis: To sewing ancient books network as an example

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Ancient books--as part of the recording of Chinese civilization, play an important role in enriching the historical documents, grasping the historical facts of books and depicting the historical process, which is the most important part of the ancient books, which is the thread-bound ancient books after the middle of Ming Dynasty. But in recent years, China has mainly stressed the repair and protection of the ancient books, as well as collection and preservation, for the exhibition and propaganda of ancient books are not much, this is mainly due to the limitations of technology and cultural communication concepts, the value of ancient books is more important in the popularization, only the popularization can release the ancient In particular, the ancient books themselves contain great value, in addition, according to market research, there is indeed a market for the needs of Chinese antique book. In order to popularize the ancient books and meet the needs of some people for the ancient culture, Yangzhou group in the strong support and efforts of all parties, we have established a "thread-bound ancient books net", and is committed to the site to become the world's largest ancient book bound trading portal to disseminate the "fingertips of the bound" culture, Enlarge and enhance the popularization and influence of bound culture.

Ancient Books Sewing Net: Bound Culture Preferred Portal

Cultural sites and publishing industries are just part of the culture camp, the publication and dissemination of ancient books, but also in the culture of the subclass, its online publicity and transactions, the audience segments and small minority, which doomed the ancient book wire mesh line of customer size and audience number, but we can find, sewing thread of the ancient lovers, collectors, Publishers have great stickiness to the source of ancient books information. That is to say, when an information source can provide valuable information to the Internet users, they will always maintain their preference and interest in this information source. According to this consumption psychological characteristics, the ancient book-bound network will increase the preference of this part of the population to the website while absorbing netizens. Mainly through the following two kinds of strategies:

First: Enrich the information content of the website. The Ancient book Sewing net gathers all the ancient books publication, including the Calligraphy and painting art class as well as the creative art class and so on, the product is rich is one site to grow up as the portal first should have the condition, later we will increase the strength from each ancient book publishing house to collect the ancient books bibliography, increases the In addition to the richness of the product, we will also enrich the site real-time information, the current site to set up the industry information and Market Analysis column, will invite experts in the ancient books industry as well as enthusiasts, to encourage its web site to write a professional book introduction and the ancient book market Review articles, making the ancient book line to become the source of information sources site.

Second: Enhance the two-way interaction of the website. To become a segment of the portal site, in addition to the precise market positioning and valuable information content, the formation of a good interactive relationship is essential content. The current situation of the ancient book network will be online and offline two ways to achieve between netizens, netizens and publishers, as well as the interaction between netizens and experts. The website will release the latest industry activity information in real time, so that netizens can understand the dynamic of the ancient book industry, and we will also participate in some on-site activities, try to realize regular interaction with netizens, enlarge the influence and attraction of the website. In addition, the network also opened a "community forum", as long as registered members of the website, in the Forum on the version of ancient books, collection, repair and other topics discussed, we will regularly invite experts to participate in it. Interaction will make the site more active, user dependence on the site will be further enhanced.

Ancient book Sewing Net: Bound Trading first Site

In the book E-commerce industry, Amazon and Dangdang and other large business platform almost occupy the majority of the book market, but for ancient books, due to the increase in transaction costs, such as the identification of rare books, ancient book valuation and so on, these platforms on the number of ancient books are very limited, Often caused by consumers to buy a book need to ask the press. The ancient network relies on existing relations, absorption and acceptance of the national can publish the ancient book bound more than 30 publishing houses, these publishers will open and display the hands of the ancient book resources, at the same time, our website also for these publishers to increase the book sales channels, in order to achieve the consumer and the publishing house of double win pattern. In addition, the site also opened a book lovers of ancient books and collectors of the platform to meet the needs of some people to sell, Exchange, auction collection. Through to the national ancient book publisher's absorption, as well as to the ancient books publisher enthusiasts and Collectors ' attraction, our goal is: makes the wire-bound ancient books net becomes the bound transaction the first site.

Ancient Book Sewing Network: The Frontier of innovation in ancient books

The value of ancient books is universal, and the key to realize its popularization is the innovation of product innovation and popularization, which makes the product novel and satisfies the demand, and makes the way of propaganda brilliant and receptive. Thread-bound ancient books nets make full use of the existing resources of Yangzhou group, for Thought Creek, Thangka, Yangzhou Garden and other books to focus on publicity and promotion, expand the impact of these products in the market, increase product sales, at the same time, efforts to publicize Yangzhou Group brand, strengthen the ancient book publishing industry brand Appeal Of course, we will also actively promote market hotspots and potential value products. In addition, the network will also pay attention to the art investment Market, to provide art market and market analysis, in order to provide some guidance and help for art investors. In a word, the product innovation and market innovation of the ancient book net will never stop.

Rely on accurate niche market positioning, the use of rich ancient books publishing resources, to seize the emerging ancient market, as long as we continue to create value for the publication and popularization of ancient books, we believe that in sewing the ancient book industry, bound ancient books network must be able to establish a foothold and to seek greater development, expand the market space.

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