Niche social networks contain social marketing mystery

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Objective：

When companies start thinking about social marketing, the first case to think about is the facebook,twitter of social media taps. However, if your target customers are clear, the marketing of niche social networks can bring you a small investment is a very big gain. If you use it, on a niche social network, you can better interpret and express your brand than Facebook,twitter, to focus on attracting your target potential customers. Here we will look at how several brands have implemented successful social marketing in several popular niche social media, Instagram,pinterest and foodspotting.

1. Instagram: Find a specific user base for the same hobby

Instagram is a popular editor with share photos of the iphone social applications. You can share your photos with other Instagram communities, including Facebook,twitter,flickr and Tumblr. It features a powerful photo editing feature, in photo color, filtering on the perfect functionality to meet a lot of amateur photography enthusiasts.

ModCloth, a retailer of online retro clothes, Instagram in the summer this year. ModCloth settled in Instagram, where it found a potential fashion community in the Instagram community. ModCloth every day on the Instagram to share the current fashion clothes, of course, this is their own brand. ModCloth's founder, Gregg Koger, said, "In this community, we find that there are a lot of people, like us, obsessed with fashion and retro costumes." Because everyone has a common preference, interactive communication is very frequent. ”

2. Pinterest: Grab your interest

At the same time, ModCloth also achieved the same success in Pinterest. Pinterest is a very good visual design interest map site. On the Pinterest, one can grab (pin keep) and share with others what they see on the internet. It can be a recipe you feel good about, or it can be a DIY handmade artifact. It's a simple way for users to keep their interests on the Internet, and then have a great, interesting visual experience to show up (Pinboard) to share with their friends.

ModCloth settled in Pinterest this fall. In the ModCloth 1000, it has become the first site to be mentioned in the community, it has 7,000 pins on modcloth, and 99% of pins are modcloth own brands. Users like fashion, like visually good pictures, and they like to share them on their pinboard or on their blogs.

3.Foodspotting: Discovering Food

Foodspotting is a social application that searches for local cuisine. It differs from other Word-of-mouth applications in that it focuses not on restaurant recommendations but on a specific dish search and recommendation. By applying you can search for the specialties of your local restaurant to recommend and Word-of-mouth. Foodspotting has a lot of dishes on the picture, the actual users who have tried to leave their own feelings, you can take photos and share with friends.

With this application, users can find more local restaurants where they are not known, and satisfy their desire to become an amateur gourmet, sharing views and photos of food on their blogs. At the same time this also gives the local small and medium-sized restaurants a good propaganda channel, a lot of diners are directed at this a good reputation for the dish and admiring.

Niche Marketing Tips (@ Fan Ryan Micro point)

When you think about how to expand your brand influence in a niche social network, you need to know that the owner of the community is the user, that they will not take the initiative to advertise, and that they will reject it subjectively. Are you more likely to think about long-term thinking and how to approach customers from the side? First, you need to understand the characteristics, user groups and culture of this niche community. Then, aim at their tastes, and gradually expand your brand awareness and build loyal fans. (Original point of view)

The distraction of expanding your wonderful marketing practices is your company really bull? Forwarded over million, but did your customers really benefit from it? Whether the dissemination of XX body, or distribution discount volume, gifts, are only a temporary marketing effect, in the long term, users will naturally produce immunity. In the past few years, a lot of social networks with interest map are emerging, with some lbs-oriented social applications, the cultures and needs of different social networking user groups are different, you need to understand their characteristics, and find niche social networks that are appropriate to develop your brand identity to play your brand.

Finally, if you still think of social media marketing as a single marketing corner, it's just a new area to think about, which I believe is very risky. The budget input of many large international companies in social media has potentially told us that social media marketing will inevitably become the mainstream of the future. Social media Marketing will be the overall marketing of the most important part of the need to have integrated with the brand of the overall outlook, clear positioning and objectives, and then with other departments of the company have good communication to get enough support. Otherwise, even if you perform well on social networks, when you encounter problems or opportunities without good planning or support from other departments, problems will follow.

Compile @ Fan Ryan

Original link: http://mashable.com/2011/11/27/niche-social-marketing

This article link: http://www.socialbeta.cn/articles/niche-social-marketing-2011.html

(Socialbeta focus on social media, sharing social media trends, resources and cases, welcome to our @socialbeta.)

Please @socialbeta the case submission, please keep all the above information when reprint.