Nielsen: Global Internet advertising spending rose 12% in the first quarter

Sina Science and technology news Beijing time July 10, the U.S. market research company Nielsen released a report today, the first quarter of the year, as consumer confidence increased and brand awareness strengthened, global advertising spending rose 3.1% year-on-year, Internet advertising performance is the strongest, up to 12.1%. In addition to Internet advertising, all forms of advertising spending have also increased in varying degrees, television growth of 2.8%, radio growth of 7.9%, outdoor growth of 6.4%, newspaper growth of 3.1%, internet growth 12.1%, cinema growth 4.1%.　　The only exception was the magazine, which fell 1.4% per cent year-on-year.　　From different regions, the growth of various types of advertising there is no small difference. Television advertising spending in North America grew 4% per cent year-on-year, after outdoor advertising.　　Latin America grew 7.5%, while the Middle East and Africa achieved an astonishing 33.8% growth.　　The internet has benefited from global growth, and internet advertising has become the most dazzling area in the advertising industry, notably Europe (12.1%), Latin America (31.8%) and the Middle East and Africa (35.2%). Print (magazine and newspaper) magazine dropped 1.4% Year-on-year, while the newspaper grew 3.1%. Both types of advertising in Latin America and the Asia-Pacific region grew, with Latin America growing 7.6% and 10.3% respectively, and Asia-Pacific growing by 3.6% and 5.6% respectively.　　Printing advertising spending has slipped in North America. Radio and radio advertising spending has grown globally, with North America growing 2.6% and Europe growing by 2.8%.　　Emerging markets grew faster, Latin America rose 18%, and the Middle East and Africa grew 21.1%.　　Cinema advertising in the Asia-Pacific region has grown 27.1%, offsetting declines in Latin America and the Middle East and Africa. Outdoor advertising, as a form of advertising that is still in its early stages of development, has gained rapid growth. In the first quarter, global outdoor advertising spending grew 6.4%, North America grew 4.4%, Middle East and Africa grew 45.3%, Asia-Pacific grew 21.1%, and only Europe fell 1.2%. (Ding Macro)