NIKE Laser Soccer Field-the day behind the streets of Madrid into a virtual stadium, late-night play Special Area

Source: Internet
Author: User
Keywords Creative
Tags advertising advertising company boots carrying class company turn turn the
class= "Post_content" itemprop= "Articlebody" >

NIKE, in order to promote its FC247 series of boots, with the Spanish advertising company Doubleyou, using a vehicle carrying Laser projector machine, night can turn the streets into a fluorescent green virtual football field ...

For this purpose, Nike specially designed a truck carrying laser devices, the day behind it can be laser to the streets of Madrid into a virtual stadium, the field fluorescence boundary clear, although the light will be obscured by shadows, but this idea does benefit the people who love sports. It not only makes the street sports a lot of norms, but also greatly enhance the competitive nature of football.

NIKE Laser Field

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