Nine ask O2O (b): "Person is the entrance" will become the final form of O2O entrance?

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This is the second of the nine O2O series, this series from the O2O closed loop, the discussion after the release of the article is very enthusiastic, regardless of my analysis is in place, if you can be inspired by these views, this is my most hope.

In the wake of the mobile internet outbreak, the industry, which had previously been restricted by factors such as communication, has surfaced, especially the current wide range of Intelligent mobile terminals, which makes it more convenient for people to connect, no PC, as long as there is a mobile phone or pad equipment, Wi-Fi or a wireless network that is directly connected to a communication provider can connect to the Internet.

When the mobile internet was just rising, when people talk about bat and other giants of the mobile Internet layout, always mention the internet entrance, for future consumers, almost provincial smart devices can be networked, consumers more and more choices, "People are the entrance" concept is slowly becoming a reality.

Several major online entrances to the current O2O

The entrance refers to the online Internet entrance, this concept is extended from the traditional Internet, the development of the Internet after the platform, each platform has a lot of products, these products have a huge user base will have a group effect, Internet products are called a portal, such as search engines and TM software; Some products may not gather together, but its function is the people must use, this also is the entrance, for example each kind of on-line payment and so on, along with many offline Enterprise's transformation, their product also in the gradual Internet, the earliest is the bank card upgrades to net silver, this is also the entrance; now, People say that the entrance is more around the people's life scenes.

Therefore, from the big direction, the mobile Internet entrance is divided into the application entrance, the equipment entrance and the equipment entrance: the application entrance, namely the mobile terminal's various applications; the device entrance refers to all kinds of intelligent hardware that can connect or provide networking services; The equipment entrance refers to the emerging wearable equipment. These types of portals are specifically reflected in the mobile Internet, which includes browsers, instant messaging and social applications, search engines, LBS, security applications, online payments, two-dimensional codes, four-screen devices, smart homes, and networking of things. Interestingly, every entrance here is suitable for the O2O mode, which is the basis for the realization of the Internet of things, and it can be said that the future O2O model is based on the internet of things.

To be clear, in the mobile Internet environment, the past Internet giants have a large number of users of the Internet products have been gradually weak, with a variety of vertical subdivision applications, many apps have reached tens of millions of users, these apps are important portals, The large application of large platform is being broken down by more professional application in subdivision field.

Look at the O2O.

As long as there are human settlements there will be business behavior, and now the large business centers are based on community comprehensive consideration to choose the location. The business centres are now transitioning to such a way as Wanda and Yintai, set shopping malls, culture, food, tourism and entertainment in one, every business center can gather a considerable number of people, usually with a close to life projects have a large amount of, business center This is the first major entry line.

All over the carry the control of the tourism project is a very large line entrance, China's tourism market with the Chinese people's wealth values change and more fiery, the entire industrial chain covers the tourism resources and the tourist basic necessities of all aspects, so like where to go, Ctrip and other sites appear is imperative. The travel market data for the first quarter of 2014, which was 18.7391 million times lower than in previous years, was also extremely large.

In addition to the above two large entrances, there are restaurants, leisure and family of these entrances, especially the family this entrance, home is the root of the settlement, most of the consumption behavior is due to the family, if the house can produce consumption, this amount is conceivable, this entrance is hidden before, mobile terminals, The popularity of smart hardware and wireless networks has allowed families to connect more closely with the outside world, and the portal will have the potential to be the first portal in the future.

People are the entrance, O2O when people

Before we talked about the line and the line of the O2O entrance and form, in fact, these entrances will eventually be converted to people's consumption behavior, otherwise talk about more also useless, this kind of promotion said the conversion rate, only finally let consumers produce the purchase behavior is the best results.

We know that O2O this model can only be a stage of existence, ten or 20 years later, all industries are Internet, at that time is not divided into line or offline, perhaps after 2000 born children grow up without O2O concept, they will think that the internet of things is everywhere. We should all be able to think of wearable and artificial intelligence in the future must be a combination of individuals, in any place can be realized in all kinds of consumption behavior can be imagined, so that there is no need to talk about the entrance, because everyone with a variety of entrances.

In fact, our life now has the embryonic form, people use mobile phones can do most of the behavior of life, in other words, only holding a mobile phone can live, well, the premise is to ensure that the mobile phone is on, mobile communication network is available, the most important point is that your consumption can be completed in time, otherwise, even if not dead will be exhausted , in turn, the business should consider how to use large data to meet the needs of a person's various consumption, this is the so-called "human text."

Similarly, the mobile internet scene that corresponds to "person is the entrance", mobile internet business model will certainly have subversive innovation, the purpose is people-oriented, wear, use, play things become an intelligent terminal, the most need is follow-up services, these services are only part of the free, More attentive service is needed.

Commercial content is the real entrance.

According to People's understanding, the highest entrance online payment, that is, an organization can have its own payment platform or the use of Third-party platform to complete the demand for payment, then the organization is more complete. In other words, the entrance needs to be bundled to pay, each payment platform is an important entry point, which is why so many enterprises have to pay the reasons.

Online payments are essential to the O2O model, but do O2O have to use the online payment model? We know that there is a trading model is called the delivery of goods to pay, the pure electrical business is a bit of a struggle, and O2O was biased in favor of offline services, for O2O is also suitable for the payment of goods in this way, and can improve the user experience. Some people here may ask if the customer is dissatisfied with the goods and how to do? This is back to the O2O is to do content or do the mode of the topic, in fact not only is O2O, any business model does not have good content is not, at least your form to attract people's attention, right?

Let me say a few more words, the business entrance we are talking about is likely to become another form of existence in the future, but ça, no matter what form it will require the integration of the business model, without the promotion of business activities there is no better economic model, this will not change.

Today again wordy a lot of, this is nine ask O2O series of the second, the first article called "Nine Ask O2o (a): O2O whether need closed loop?", you can search, you can also pay attention to my micro-credit jiwei1122, or pay attention to my Sina Weibo @ Wang Jiwei-, learn the latest chapter of this series.