Nine ask O2O (iii): Do not have mobile internet can do O2O?

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Today to say is nine ask O2O series of the third, the first two respectively with you discussed the O2O closed loop and the entrance, this article is about what to do O2O this topic, in fact, there can be a hypothetical, if there is no mobile internet can do O2O? Let me share my opinion here.

Through a period of observation, I feel that the current people do O2O thinking is limited to the mobile Internet in the field, that is, people think that only the use of mobile Internet to do O2O, then the mobile Internet before the rise of what people do? Online search and offline trading patterns were created at the start of the mass access Internet, It can be said that the Internet was born at the beginning of the concept of O2O, but was not put forward, because at that time did not have the current mobile environment of the various portals, traffic, payment and other complete links, but you can not deny that the previous trading link is O2O state.

The original O2O of internet and telephone

The development of the Internet has been relying on the development of communication technology, no communication development will not have home broadband Internet access, no mobile communication development and mobile interconnection, communication technology to promote the development of the Internet is an indisputable fact. In the WEB1.0 era, the site is flat, flat picture of the peaceful content, the advantage is that as long as there is text there is spread, those good content can always be found, as in the last century 70, the 80 's popular manuscripts, people like the content of the use of hand-copied will not be aborted.

The spread of words can only affect people's perceptions, if someone is particularly interested in something, how to buy it? So the role of the telephone is highlighted. Bell invented the telephone for the first time in more than 100 decades, the telephone with the Internet to complete the realization of a desire to achieve the fact that, in particular, later mobile phones to make people's lives more convenient. So, the early online trading model is the process of online search, telephone contact, offline trading, because there is no online payment tool, but this also achieved the transaction, we can say the Internet's earliest trading mode is O2O mode.

This pattern took many years, for example, online booking, there is no online payment tool before there is an online booking, a phone call can be sent to your unit, or even more food delivery company is not a website, by telephone contact, here also mentioned the telephone marketing, then telemarketing is O2O? Probably not today, But the mode of telemarketing and offline real store transactions are really different, so telemarketing in a certain sense is also regarded as O2O.

Offline transactions brought by chat rooms

You know what is the hottest Internet product when the internet is just rising? Yes, chat room and chat game, the two are successively related, the latter is a chat room subdivision, chat room experienced a text chat room, voice chat room and video chat room several stages, chat game basically did not upgrade, Because it was later replaced by real online games.

As you can see from the above description, as long as there is communication and communication exists there will be the emergence of transactions, chat room as a platform for online communication, chatting between the two sides to reach a consensus on the agreement is very normal, but all the transactions are under the line. The simplest trading scene is a net friend about to meet, around the "meet" This behavior will have a series of behavior, some for easy things, some for the common hobby, there are, well, everyone to think about it, anyway, a meeting can cause a chain reaction, the core of the response is consumption, even if it is directly to bring friends home also have to entertain, Isn't it?

O2O mode under Instant messaging software

Do marketing friends know that there is a marketing called QQ marketing, this marketing tool is not online payment of marketing, the previous payment online, after the payment online, and now still have a delivery mode of payment.

For the QQ marketing model everyone has been familiar with, here no longer said, just talk to everyone about the so-called commercial QQ Group is how to land it? First of all, to ensure that the QQ group has enough people and active enough, as long as the atmosphere can be party. At this point the "3W rule" worked, against "who's going to party, where to go to parties, how to party" these issues, the organizers will choose a different point of consumption, the time has become a natural customer of these businesses, slowly become a fixed-point consumption, is tantamount to these stores regularly pull guests, the middle nature can enjoy the benefit of the price difference. QQ Group of this model is a typical landing mode, but also a typical O2O mode, even now based on mobile Internet micro-letter and other mobile applications are similar to the model, but these applications add more rich and practical scenarios, especially in the payment function.

In addition to QQ, do import and export trade enterprises have been using MSN and Skype, foreign customers browse the merchant's website after the product is interested, you can communicate through MSN, send samples to get the other party confirmed after the delivery. Usually foreign customers will also entrust the domestic commodity inspection personnel to the merchant to inspect, this is the online trading mode, this mode is still used, these foreign trade businessmen may not realize that they have been using O2O this mode.

O2O model based on local forum community

Forum community in the chat room before the development, the same is the Internet the earliest products, because in the forum post needs a certain technology, not the public are playing, so the chat room is hot. But the vitality of the forum has always been exuberant, to now almost everywhere there are many local forums, and these local forums because the root of the local extremely grounded gas, many local forums are already the industry's leaders.

Local Forum community services are generally local, can be called through the forum to do a lot of landing activities, such as test, test drive, blind dates and local tours, and so on, and more convenient for the local forum customers are in the same city, even if they buy goods need to distribution will not produce too much cost, This is one of the reasons why local forums are easy to spot.

Now many successful O2O projects are the local forum to do, because for the O2O project, offline than online more important, online is just a marketing, data collection and analysis of user behavior means, important is offline and consumer interaction link. These links will be a great marketing user experience, delivery timely, merchandise quality and delivery staff attitude can be marketing O2O project overall operation, the industry often said O2O model is heavy, and these for the local forum is its strengths, So the future O2O business model is hard to say is the world of internet giants or place.

Today said a lot of easy to recall things, designed to let you understand the history of O2O mode, so that everyone to o2o the understanding of the mobile Internet this circle. Of course, in the current people want to do O2O project must first consider mobile Internet, so that the realization will be more convenient, we can according to the actual situation.

Today is here, my micro-letter jiwei1122, micro-letter number Mcjave, we have any questions, you can also Sina Weibo Wang Jiwei-, I will reply as soon as possible.