Nine Big Electric Business website closes: Salute 2013 year's sad reminder

Looking back at 2013, it's not hard to think of new or new "shock" businesses. However, there is a decline in the rise, 2013 also let us see a lot of fallen enterprises. Whether they call it a pioneer or a negative example, their failure can always bring some thinking. Let us remember the ships that sank in the electric wave of 2013. Excellent vegetable Net--fresh net fearless groping at the beginning of January 2013, due to financing difficulties, fresh electricity business excellent vegetable network announced the transfer. It was founded in 2010, is China's first batch of raw products to try the mode of the electronic Business enterprise, the establishment soon won 2 million Angel investment, and then announced the realization of profitability. However, in the next less than three years of time, it experienced a process from brilliant to withering. Comments: Fresh electric dealers start selling small, it is difficult to achieve direct docking with the origin, which can not control the quality of the product at the source and price, supply chain short Board display. Plus the "Membership system" shopping threshold is too high, the payment method is not flexible enough, can not guarantee the shopping experience, warehousing and logistics costs are too high and blind expansion, excellent vegetable network eventually fell. Although there is a huge market space for fresh electricity suppliers, it remains to be explored what mode to use in China. Million Moore-the conservative attempt of groceries to do electric dealers in the beginning of 2013, China Resources Group formed the online Mall-"million Moore" outage, the project failed. Million Moore has to operate supermarket groceries, the world's famous wines, health and beauty, 3C digital mainly, with clothing, books, baby products, more than 20000 kinds of goods. It mainly provides online shopping and living services for Hong Kong and Macao regions, and expanded the mainland and overseas business in 2009. Comments: CRC has been in a conservative state of operation. Because there is no mature domestic counterparts in the profit model and success stories, the implementation of the million-Mole electric Business Project is inevitable timid. In addition, the limitations of the system led to dare not to stride, the team faction also restricts the operation of the market, tax rate differences are squeezed living space, the attempt to tread on thin ice finally declared failure. Flying Tiger Tesco--the collapse of Foxconn's expansion in early 2013, the Foxconn electric business of the Flying Tiger Tesco entered the liquidation phase, facing closure. Foxconn in 2009 set up a Gateway business Group E-commerce Division, responsible for the operation of Electric business, August 2010 Flying Tiger Tesco officially online and from the path to the cause of the group Independent. Its chairman is the leader of the IT community Du Jiane. Only to the group within the opening of the staff of the year, the Flying Tiger Tesco business income of more than 60 million yuan and profit, 2010 for the Open society after years of loss. Comments: For Foxconn production of electronic products, flying Tiger Tesco and no price advantage, did not get the product of the first-line agent, the price often than Taobao, Cat, Beijing east to expensive. At the same time, management is not very understanding of electricity quotient, internal differences, flying Tiger Tesco distribution system has not been able to keep up with the internet shopping era, team management is not in accordance with the rules of the Internet. Love Gu shopping mall (Argos)--Sino-foreign combination of frustration Road March 2013, Haier Group and the British retailer Argos jointly established with the ARGOS for the brand's website "Love Gu Mall" announced the dissolution, the official operation less than 3 months. Haier said that as home Retail Group (Hrg,argos's head Office) strategic adjustment, decided to withdraw from China, the two sides agreed. Comments: From Haier's feedback, it seems that "foreigners do not dare to do", but the problem is not so simple. In addition to the contradictions between HRG and Haier's joint ventures and the problems of HRG headquarters operations, a deeper question is how to replicate the British model, which is not a matter of money alone. Love Gu Mall for Haier really compare "chicken ribs", even if not dissolved, to the main mode of Love Gu Mall to independent development I am afraid also have a certain degree of difficulty. Socks Butler--the painful lesson of copying patterns May 2013, the news that the domestic vertical business socks housekeeper closed. Previously, its characteristics are "with the service of the customer", the introduction of ordering mode, in accordance with the agreed cycle and quantity of product delivery, but also the introduction of "No thread" of the unique model, similar to the electric business buffet, consumers only need one-time purchase, can be unlimited delivery throughout the year. Comments: Monthly custom electric dealers, C2B and other new models in foreign countries seems to be good, but Chinese imitators often have no good results. The market is different, the demand point nature has the difference, the selective reference is very important, must take the market as the foundation, establishes the suitable survival business model, cannot imitate blindly. Half the sky-supermarket "electric shock" short-lived Life May 2013, Yong-Hui supermarket's fresh-type website "Half the sky" online less than hundred days have quietly offline. During the operation, "half the Sky" has been in Jiangsu, Zhejiang, Shanghai and other regions to expand distribution, delivery to pay. Industry blunt, now the domestic supermarket model, the number of stores, distribution capacity for the time being unable to support the launch of the online fresh business. Comment: This is a warning to the supermarket to do a fresh electricity business, but also to the current electric companies are on line fresh business of a dose of "valium" medicine. Online retailing on the distribution capacity and cold chain logistics requirements are very high, and now the supermarket's core ability is not here, the low margin of the supermarket is also difficult to support fresh online retail. Perhaps, the supermarket "electric shock" do fresh more is to cultivate consumer's online consumption consciousness. Big Tree Net--the broken dream of the school nuggets in the May 2013, tens invested in the online business of college students. its online in September 2011, is by the intelligence team fully developed the University student Service platform, the important business includes on-line mall and flea market. Tree Network initiative for college students online sports brand special selling mode, has half a month in the country to recruit more than 40,000 college students agent, set up branches throughout the country, and has an online experience shop. Comment: Without the rapid response of the supply chain, there can be no sustained profitability, plus distribution can not be big, the results are conceivable. In general, the traditional enterprises to do electricity, some ideas are difficult to change, the market estimates are too idealistic. The expansion of the tree network is too fast, the plate is too big, and light operation, heavy technology, these can be turned into fatal factors. Billion shopping-the fragility of credit card mallJune 2013, the largest domestic credit card installment shopping platform billion hundred shopping collapse, and arrears of money 30 million or so. Its losses have begun to expand in 2012 years, after the 2013 Spring Festival, operating conditions continue to turn poor, there is a shortage of operating capital, since January, all senior executives are part-time. Comments: Too fast staff expansion, resulting in high costs, but the volume of business has not significantly increased, and the bank's cooperation has not widened. Because credit card installment shopping mode to the bank's dependence is enormous, plus hundred million shopping and the bank's cooperation is not stable, the bank's adjustment is likely to have the enormous influence or even the heavy loss. Cattle Nest Net--furniture electric business revolution Martyrs October 2013, furniture electric business cattle nest Net closed, overnight without warning all staff were cut. Two months ago, its website is still in the investment stage, supplemented by a "large scale" marketing advertising in the implementation. Company registration information indicates that the registered capital of 6 million yuan, the date of establishment is June 4, 2013, located in Shanghai. Ngau wo nets from the establishment to the closure of only 4 months time. Comments: Ngau wo nets do not have an effective profit model, holding the traditional furniture channel investment is to the traditional home channel of life, the difficulty is too great. The product area characteristic is stronger, the investor demand is more and so on the question has been difficult to break through. Furniture Electric Business This road has been a lot of martyrs down, pioneers are still struggling, the need for a leader of the siege, a lot of reference and inspiration.