Nine Big group purchase website New situation full of tick 58 group afraid to fall behind

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

After two years of fierce competition, group buying industry competition has entered a critical period. Look at the first 8 months of this year the major group purchase website sales, clearly found that the previous nine group buying site has formed a new market pattern. Some come from behind, are still rapid development, some smooth development, there are slight fluctuations, some landslides, lagging behind the risk of serious. Group buying competition has entered the final period.

Three major group buying sites in the rising period

1. The United States Regiment

In the first 8 months of this year, U.S. network sales continued to rise, only a slight decline in June. One-month performance from January 200 million to August of 580 million, growth of nearly 290%, monthly growth of 17.1%, has been far ahead of other competitors, the industry's first position. Of course, this data does not rule out the situation of brush running water, but the United States Regiment August of the single month turnover and the second mass flat between the 250 million gap, even if the water brush water will not be so big. It seems that the American regiment has seen the dawn of final victory.

2. Mass Comment Group

Mass comment Group turnover rose 7 consecutive months, from January 120 million to August 330 million, growth of nearly 275%, monthly growth of nearly 15.7%. In July to catch up with the litters group, become the independent group purchase website industry second. Rely on the public to comment on the network of High-quality online business resources, and good customer reputation, the mass Review Group in the group buying market to stand out. Compared to 58 of the city's market situation, the public comment network is undoubtedly very successful.

3. glutinous Rice Mesh

glutinous rice net turnover also appeared for 7 consecutive months, from January 100 million to August 250 million, the increase of 250%, monthly growth of 13.8% per month. Renren tried to go through the glutinous Rice group to the direction of the electric business, but the continuous loss of glutinous rice network, has been dragging everyone back. Recently the glutinous Rice Regiment has been active, the turnover in August has been very close to the industry's third-litters regiment. Before long glutinous Rice Regiment and the United States Regiment's public relations war, appears is the glutinous rice net for the rise to release the signal.

Three major group buying sites during the stationary period

4. The Litters Group

In the first 8 months of this year, the overall development of the litters group was stable and the turnover of the single month remained above 200 million. But for the highly competitive group buying industry, the turnover is not a drop, the mass comment Group has replaced litters group to become the second industry, and the August glutinous Rice Regiment and handle the turnover is very close to the litters regiment. In addition, the litters group said that its access to the Beijing-east and other electrical business sites of the sales volume of 60 million in July, August 90 million, this turnover is not counted in the above figure.

5. Handle Net

Handle NET is a more magical website, the first industry leader gradually by more and more competitors beyond, in July when the handle net stopped the turnover trend of continuous decline, turnover reached 200 million yuan. After the failure of the two U.S. IPOs, the handle network has been a burst of internal management chaos, employee corruption, the failure of the transformation of the company, the CEO is leaving many problems, after the time after the adjustment of the Web site seems to find a new feeling.

6.F Regiment

From the turnover point of view, Group F is closer to the third echelon. The first 5 months F Regiment appeared gratifying continuous upward trend, but in June came down, July again exerting force, August again fell back, the overall development of F group is very unstable. The merger of high friends and F Regiment did not give the market performance of F Group to improve, so according to this situation development, soon F Regiment will submit to Tencent's overall operation of the electricity business.

Three major group buying sites during landslide

7.58 Regiment

In the first 5 months of this year, 58 groups showed positive, continuous gains, but after June there was a downward trend. August turnover has been lower than this January, 58 group buying development is not optimistic. Not only 58 of the development of group buying has declined, its direct competitor NET has completely abandoned the group buying business. Worse is more and more people began to question the 58 of the city's classified information model, now 58 with the city has the intention to change the direction of electricity, but from the performance of group buying business, transition is difficult.

8. Tick Group

The tick group has been in a tepid development, coincidence is that the development of the January-August this year with 58 group buying has an astonishing similarity, are the first 5 of the turnover has a small rise, after June began a rapid decline, August turnover has been less than January. The Tick group said it would be profitable within the year, but it is hard to see from the current situation. Recently, the Tick group announced the successful docking with 58 groups, boat tide over the difficulties, but the Matthew effect is increasingly prominent, the market is not optimistic.

9. Full Group

Full network has been relatively low-key development, the first 8 months of development and 58 groups, tick group also have similarities, are the first 5 months of good development, in June began to appear a sharp decline. Roughly calculate, full, tick, 58 Group of three group purchase website August turnover and only 28.3% of the United States Regiment.

Conclusion

58 Regiment, Tick group, full regiment has basically no chance, may be suning easy to buy or Gome Bowser acquisition is the best way. It is estimated that the Group F will soon be fully dependent on Tencent's electrical business. Group purchase Five tyrants have been formed: the United States Regiment, Comment Group, litters Group, glutinous Rice Regiment, handle group, the next group purchase competition will be more exciting. PS: Data Source Regiment 800. (Text/Wang Liyang)

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