Nine cities lose losses in first half of game stadium

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; "Science and Technology" September 6 news, the nine days ago announced its 2013 Q1, Q2 earnings, the first half of the net loss as high as 45.9 million U.S. dollars, the same period last year net loss of 36.1 million U.S. dollars, and the second half of last year net losses of more than 45.7 million U.S. The continuing and widening loss situation has left investors and shareholders on pins and needles in the nine cities. Can nine cities get out of the trough? Can you continue the next myth after you've parted with World of Warcraft? Similar problems since the loss of "World of Warcraft" agent rights, has been plagued by nine of cities.

As we all know, 2009 Nine city ended the "World of Warcraft" in mainland China's agent, the revenue plummeted more than 90%, since the nine city's long bumpy road began. Can not say that the nine cities did not work hard, under the leadership of Zhu, nine city also tried several times to "break through", February 2010 nine City investment Hangzhou Fire Rain, focus on the launch of "Datang 2", "Immortal Biography", "Immortal Biography 2" and other series end tour, but because the product operation is not good, not to nine city to bring much profit Instead, the nine cities continue to drag the burden of the loss of the Mire ' 2012-year key project "0 era" drubbing, as the "World of Warcraft," the replacement of the 3D round net Game "King" also announced the outage.

Nine cities have also tried to launch a diversified development strategy, into the end of the tour, the page tour, wireless and even expand overseas markets, but by the industry as a whole development situation, the main business sector end of the market growth slow, restricting the nine city force expansion. In addition, compared to the grand, perfect and other focus on independent research and development of the end of the company, the nine city's self-learning ability pales in order to agent of the nine city, in the main battlefield competition is gradually marginalized.

The field of the game does not see the dawn, the football field can not be a spectacular. Shanghai Shenhua this season to negative 6 points start, the price of the signing of Didier Drogba, Nicolas Anelka and other main force also left, Shenhua was once considered a major downgrade of the hot. And Zhu and Cang empty in the previous game endorsement on the cooperation, also suffer Shenhua fans criticized, doubt its money hype no money pay fine.

In this respect, nine city chairman and CEO Zhu seems to disagree, he said, I hope we do not complain, since things have happened, we must be brave to face. We must make up our minds and strive to avoid the demotion of Shenhua in our hands. On the game side, Zhu is more upbeat, saying the net loss in the first and second quarter of 2013 reflects our continued investment in the new game Firefall and Marvel 2. We've invested more than 100 million dollars in these two games over the past three years, and we have great expectations.

Game and football, Zhu Heart of the most important two "children", staggered forward. Although others are not optimistic about this, but Zhu himself is still very optimistic. Perhaps the firm in his heart is beyond the reach of our outsiders. Who knows?