Nine City President Xiaowei: strengthen independent research and development into strategic focus

June 11 News, nine city president Xiaowei recently said that the game industry since 2009 the changes and development, so that the Nineth city more deeply aware of strengthening the independent research and development, improve the integration of the importance and urgency of industrial chain, nine city will strengthen the independent research and development strength as the future strategic focus. Xiaowei is the seventh session of China International Digital Interactive Entertainment exhibition held on 10th.　　She said that the Nineth city witnessed the Chinese gaming industry in the past decade from scratch, from the passion to return to the rational process of development. At present, under the global competition pattern, the industry chain competition has become the core of the market competition.　　Mastering the upstream and downstream of the industrial chain is the best way for national enterprises to defend the invasion of foreign capital and financial capital, which is especially good for many well-known Korean enterprises in their competitive strategies against external capitals. In the IT internet industry, especially in the network game industry chain, research and development and operation in the forefront of the industrial chain, but also the most value-added core link.　　The agent operation mode makes the network game value chain present the globalization trend, accelerates the globalization fusion of the Chinese network game, but the independent research and development model helps the national enterprise to grasp the core superiority of the game copyright, meanwhile helps the Chinese net swims enterprise to move toward the international market faster. Xiaowei said that in the past decade, the Nineth City focused on the operation and management of fine quality, successfully operated a variety of world-renowned online games, accumulated a wealth of international operating experience, channel resources and talent reserves, which for the future in the global economic integration environment to develop national online games industry laid a solid foundation.　　In the future, the Nineth city will improve the development of industrial chain, efficient integration with an international perspective of the complete industrial chain. In the 2008, the Nineth City put forward "four-dimensional development strategy", emphasizing the diversified development of independent research and quality agent. Since 2009, the game industry has undergone changes and development, so that the Nineth city more deeply aware of strengthening the independent research and development, improve the importance and urgency of industrial chain integration. Xiaowei pointed out that the Nineth city in July 2008 announced the establishment of an independent research and development center, demonstrating the Nineth city development and operation of the diversification strategy of the determination. As of January 09, the Research and Development Center has set up five project teams in Beijing, Shanghai and Nanjing, bringing together more than 300 top research and development talents in the industry, including the Chinese and foreign elites who have developed and operated overseas online games.　　At present, the first web game based on national culture-"Kyushu War," has been successfully online, the first ARPG works "famous three" will also be tested in June. Xiaowei said that the Nineth 2009 Urban Research and Development Center is expected to release 3-5 independent research and development of online games, accounting for the 09 new release of the game 1/3.　　In the next few years, the Nineth city each year will have two or three independent research and development of the game online. "Nine cities will always adhere to research and development and agency of the four-dimensional development strategy, and actively expand overseas markets, while strengthening the capacity of independent research and development as the strategic focus of the future." "(Wen/Lotte)