Nine City Zhu: We can't do mobile internet.

Since announcing its strategic investment in the US mobile gaming platform Open Feint in July this year, the NCTY:NASDAQ's wireless internet strategy has begun to surface. However, its founder, Zhu, still seems to be on the ball, without releasing any details.

Until recently, as telecoms operators became more and more active in app stores, Zhu also began to express his views on the mobile internet in a high-profile way. First on Weibo and Kai-Fu Lee, and then appeared in China Unicom Mall press conference to show close cooperation.

"Wireless internet is not what we people can do, we have no imagination." "Zhu in an interview with a rare weakness," wireless internet is not a big company, the future is a small team and individual developers opportunities, and the nine cities are now the strategy is to invest in these teams like grass seeds.

Nine cities have begun to plan to introduce openfeint into China, while increasing cooperation with the operators ' application malls. In Zhu's vision, the wireless internet era will not be in the front of the Internet brands such as nine cities, but some of the smaller update name.

Operator from back to forward

"Recently we have a clear sense of a change in the cooperative attitude of operators," he said. Zhu that, figuratively speaking, their posture has turned from back to forward.

The reporter learned that, 3G startup, in the traditional voice SMS business growth slowed down, mobile internet data business has become the three major operators strategic focus. But companies like Apple and Google do not have anything to do with the company at the moment, and the changing rules of the game have left operators sitting on the top.

Since the launch of the first App Store mobile harsh a year ago, the online app stores of the three major carriers are now on the stage. However, because the actual effect did not reach the expected, so we started a new round of mobile Internet competition.

Zhu that "mall model will have the opportunity, but now every mall is similar." Operators need a process to do it well. ”

In fact, in order to grow their own app store, the three big operators are now aggressively wooing developers. First, mobile in the communication exhibition to push the "MM million Youth Entrepreneurship program", the intention of the China Mobile developer community and mobile harsh platform as the core, to create a set of mobile internet based on the environment and the mechanism of independent entrepreneurship.

Then, when China Unicom launched the Wal-store on November 10, it also launched the "WO Gold" developer activity and the "Wo Play cool" user incentives, the total bonus is 1 million yuan.

In addition, China Telecom also held a "sky-wing Space partner Exchange Forum" in Shanghai on November 16. China Telecom application Store Operations Center General Manager Wujiang said that the second half of the year wing Space launched the small and medium-sized development Enterprises 1 million fund support plan. For developers to pay attention to the issue of fees, the current process of preparation has been completed, will be January 1 next year officially external charges.

Zhu said that the wireless internet has entered the Warring States era, although the market has not really up, but everyone is ambitious, hoping to seize the opportunity.

Opportunities for small Companies

"The potential opportunities for mobile internet are 14 times times that of PC Internet," said Lee Kai-fu, the head of Innovation workshop. "I see 40 times times more than that," Zhu quipped. However, he did not like Kai-Fu Lee in the use of the difference between the two examples to illustrate, but simple intuition.

"Wireless internet development can refer to fixed network, but there will be many different, the most different is the speed." The pace and pace of development are different. Zhu that the wireless internet will develop much faster than the fixed network.

In the eyes of many small and medium developers, mentioned wireless internet, we will still think of many obstacles, such as terminals, system too much, the network environment is not the same, platform too miscellaneous. But Zhu said, "These are not our concerns, we are concerned about the content." "Zhu think that developers should go with the flow, no company is big enough to integrate these platforms, who have more platform users to whom we went."

In addition, according to the previous experience of solid network development, the decline in tariffs is a prerequisite for the development of the industry. But in Zhu's view, the main problem with mobile Internet is not tariffs, but to form a mechanism, so that all content providers can make money inside.

"The internet will eventually become an organism, and the person making the upload will be able to receive the money directly." In fact, the fixed network did not do this. "Zhu said, fixed on the internet is a company, the bigger the company to do more content, then to collect money," mobile Internet provides such opportunities, the main body is smaller and more flexible, they will develop something.

and to ensure that such a mechanism can operate, you need a platform. "This is the app store that a lot of people are doing. Zhu said that the key to the success of the App Store is to form a content development mechanism that doesn't have too many "boxes". There is no reason to stifle good ideas for financial reasons or other reasons, so the market can have enough fresh material.

According to this logic, Zhu that the future active in the mall, active in the mobile internet will be less and less subject, from large companies into small teams, and even individual developers. "I think nine city is not the best choice for mobile Internet, this brand is too old." "The implication, Zhu will be the main push like openfeint such a brand, weakening the concept of nine city."

Of course, this is only the ideal situation, the current size of the entire wireless interconnection is still too small. "Smartphones are not universal, and there will be big changes starting next year," he said. "Zhu said.

Statistics from Analysys International show that in the 3rd quarter of 2010 China's smart-phone market total domestic sales amounted to 17.741 million (excluding black mobile phones and parallel mobile phones), the chain growth of 31.6%. In the four-quarter period, with Android, Windows phone 7 and the SYMBIAN3 series of mobile phones on a large scale, China's smartphone market will continue to grow rapidly and competition is becoming increasingly white-hot.

"Chinese-style innovation"

In the traditional internet age, the "Copy to China" model has created a large number of Chinese internet giants. And in the mobile internet era, where changes are faster and more innovative, will such a mass "replication" phenomenon continue?

To this Zhu thought, the duplication phenomenon still exists, everybody seems to be happy, for example OpenFeint now already had the imitation in the domestic, "at the beginning a little copy is not wrong, but the question is how to copy it after the fullness and expands".

Zhu is more willing to describe this phenomenon as "two innovation and integration innovation" rather than "replication". "The United States is doing original innovation, China is two times innovation and integration innovation." "Zhu said.

In fact, the first step of the nine cities in China is the so-called two innovations. According to the reporter understand, openfeint into the Chinese market has entered the countdown stage, nine cities are openfeint to the Chinese work, is expected to be introduced into China in the year.

Zhu said that the mobile internet can make money in a lot of areas, such as based on the map of lbs, but he is most optimistic about the game, "Why China Mobile internet has not made any money?" Because no way was found. Before the game also does not make money, because has the MMORPG to make money.

In nine city vice president, Wireless Internet Division general Manager Shen View, OpenFeint has found such a pattern. He believes that gaming, social and free is the trend of the future, in the current wireless internet, stand-alone games and online games have their drawbacks, such as piracy, limited network environment.

The OpenFeint model provides a concept of "light online games". "Based on stand-alone, networking capabilities." Expand the content and service of the game through the network module, but do not need to force or over-reliance on the network. "This allows developers to quickly get users, as well as allow users to form a network of friends," Shen said.

Currently OpenFeint has been able to get through iOS and Android two operating systems overseas, with more than 3,400 games and more than 45 million registered users.