Nine days: The operating path of the local portal (VI.)

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By writing a series of soft texts in A5, Gaotang People's brand awareness of the network has improved a lot, received all over the country webmaster Friends e-mail, telephone, SMS, QQ message countless, many webmaster friends to meet said, you this site brand marketing good ah, do not spend a penny, but produced such a large brand benefits, Advertising benefits, economic benefits; There are also some webmaster friends commented that the local portal site does not have to have been written in A5, the effect is not significant. But I summed up the truth from practice to tell the vast number of stationmaster, no matter what site, in A5 Soft Wen will play a very good publicity effect, increased the site's external chain, expanded the site's visibility, help shape the brand of the site.

Now brand marketing is very popular, the most popular marketing tools several blog. Some grassroots webmaster personal real-Name blog, micro-Bo, have appeared on the stage, a great "webmaster tens of millions, I in the central" momentum, but also succeeded in shaping like Lou, mouchangqing, such as a number of blog celebrities, of course, a will become famous forever withered, more webmaster blog or forgotten in the corner or been into the limbo. Some stationmaster one-sided thought, the website as long as is willing to spend, will spend money, can buy good brand, actually this is misunderstanding. Before a burst of fire in the 360 laps has also been a huge venture capital, but still was in a precarious, and eventually closed down. This means that the site only rely on money to build the division, to understand the operation of the road, I think 36 meters also for the operation of the portal site, especially the construction of the website brand. See an editorial in the People's Daily talk about brand is like making soup, the first soup materials better, the heat is enough, and then in the pot when add a few drops of sesame oil, to taste. In my opinion, the role of brand marketing is similar to these points of sesame oil.

Gaotang People net did five years of county portal, five years, adhere to a concept: to provide users with the most accurate service, the most perfect experience. Gaotang people network for five years because has been facing the Gaotang County city netizens friends, belong to the purdah people do not know where the station, by the content of some of the reasons county straight, the rest of the country around the user less attention. In fact, after more than 5 years of development, Gaotang has knocked open the door to the country, in the current affairs information, document interpretation, military hot comments, portal operations and other aspects of the article has been Sohu, SINA, Tencent, Phoenix, Eric Network and other well-known media reprint, In the county's portal of the industry to enjoy a higher brand awareness.

The word "brand", "product" in the front, "brand" in the post, this shows what? First have "goods", only "brand", this "product" to be thoroughly tempered, to Seiko fine grinding, if left the "product" this basis, then "brand" can not be set up, that is, if not to give users the perfect intimate experience, Can not provide users with accurate quality service, just hit the money to play ads, Soft wen, buy links, even in the Internet Circle "Burn" a brand, can only be a flash, this aspect of the painful lessons, too numerous.

Soft Wen marketing has brought great benefits to the Gaotang people net, brand awareness has also improved, the more famous, access to more users, advertising more business, the more prudent and modest low-key, continue to do the original, meticulous to make details, seriously do service, overwhelming publicity, and not to make friends, Let Gaotang People's website This first aircraft carrier continues to sail, composes the legend.

This article is the Gaotang person net (www.gaotangren.com) nine days original, reprint please mark the copyright. Welcome to do the county portal friends and are willing to do the portal site friends and I contact, QQ187328407, we learn from each other, hand to hand.

Nine days: The operation of the county's portal (vii)