Nine steps to teach you to build a good corporate blog

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Many SEO experts will tell the enterprise, maintain a corporate blog on the site building rankings in the search results page to get good results. This is really a great way to improve the website user experience, and it also allows visitors to get more information about your brand. Then there is the focus of the author's topic today: why many companies keep 1-2 posts updated in one months without any visitors at all.

The main reason is that many companies feel that maintaining a blog requires a lot of resources, so they give up at the beginning. In fact, maintaining a corporate blog is very simple, complete the following 9 steps to make your site in the blog to greatly benefit.

First, choose a suitable Content publishing system (hereinafter referred to as CMS)

The first and most important step, you have to choose a suitable CMS for your blog. I recommend you can use WordPress, it is the world's most widely used blog program. Of course you can also choose Drupal and Joomla, WordPress is recommended because it is the most users of the program, so you can find more about its plug-ins, how to use and other users experience.

Ii. Placement of Blogs

When you select a CMS, the next step is how to place it. You can put him under your level two domain, and you can also create a subdirectory to store it. Although the two seem similar, but many SEO experts believe that the search engine will be a two-level domain name as another site, so from the point of view of SEO, I suggest that you store in a subdirectory.

Third, the configuration of CMS

After the CMS program, the next job is to configure it, if you choose WordPress, Drupal or Joomla, you will find a lot of SEO modules to improve your work effect.

Iv. New Content Release plan

The most common mistake is that the owner of a corporate blog is only posting a blog post for a month or more. In order for your blog to achieve better results, you should publish a blog post every few days (no less than 2-3 per week). It is very important to ensure that the company has someone to perform this task.

V. Submit your blog directory

There are many places where you can submit your blog so that all the new content on your blog can be crawled within a few hours. They can bring a lot of visitors to your blog.

Vi. Social networking Assistance

Social networks like everyone, petal nets and microblogs can bring a lot of traffic to your blog. If you do not have an account on these sites, you may need to register as soon as possible. Notice a problem that your friends or fans must be interested in your topic or content and often see a lot of corporate microblogs with a wide variety of friends and fans, but when they publish content, no one is interested in what they say.

Seven, enhance the visitor's user experience

If your site is not designed properly, plus no new information is available, no one will visit your site again. So you can consider adding a few tests, surveys, and social media tools to your site that will improve your visitor's user experience and reduce your site's bounce rate.

Viii. positioning yourself as a professional editor

Once you have established a corporate blog, you should make sure that the information you display is supported by authoritative views. If your blog does not provide authoritative and professional content, no one will be interested in your blog. It's not so hard to become a professional editor in your own field, you just have to write some quality content in your most professional field.

Nine, borrow the power of viral transmission

Viral transmission is the best way to get more traffic and get a lot of external chains. In addition, before writing, I recommend to observe a number of interest-type sites, these sites can make you more aware of what is now popular, people will be more inclined to like something. Then you can write something that is relevant to your industry and share them in social media. That sounds simple, doesn't it? In fact, you just need to provide some of the things people like. This article from the Kunming website Production (http://www.ynynyn.com/networkMarketing/SEM/best-of-your-company-blog-in-9-steps.html), starting in A5 Webmaster Network, please reprint Please note the source, thank you.