Nine ways to improve the quality of e-commerce website (second)

Take the above.

5, Retail e-commerce SEO

Learn about competitors ' SEO activities. SEO quake is a free browser plugin that can be used to analyze visited websites. Research competitors ' backlinks, imitate and surpass them. Study the top 20 search marketing competitor keywords, and 30% backlinks. Soon you will find that your page is up to the top of the index. (Ignoring those authoritative sites, first of all, they are not threats, and secondly, you'll never be more than the number and quality of backlinks for those sites)

Take the time to build a strong list of target keywords. If you don't know what to do, refer to your competitor's website. Look at their alt tag, page title and keyword density. This approach can quickly let you know the Competitor keyword and help you build a comprehensive list of keywords. For in-depth analysis, Google has a set up in its AdSense keyword suggestion tool, a deeper analysis can see wordtracker. Monthly subscriptions to this website will give you the best keywords in the market.

The number of keywords for a single page is limited to 4. Too many keywords on a single page can weaken the SEO role.

The long tail keyword is an expression consisting of 4 or more keywords. You don't have to make a lot of effort to find these expressions, and you'll naturally find them through search engines. Sooner or later you will find a small diamond that can produce good results.

Do not copy the manufacturer's product description language. Rewrite the product description in your own words. This may seem like a waste of time, but if you copy the manufacturer's description, your product page might not be included and will not appear on the search results page. Because the search engine will filter out the copied content.

Use keywords fully in page themes, title tags, and headings. However, do not spam and avoid using too many keywords in the text. Setting the keyword to the same color background will make your text unreadable. (The old practice is to have the Web Administrator fill the page with keywords, but not the visitor's page experience.) ）

Use keywords in a product description. Check your keyword density (SEO quake will do this for you) and more than 5 keywords will be considered spam.

Try to get high-quality backlinks, but get them stably. The abrupt fluctuation of the reverse link will cause the search engine to produce reverse link garbage alert.

Use internal links and internal connections to keywords.

Ask consumers to comment. Constantly changing and unique content is popular with SEO.

Use bookmarks and social networking labels on your product pages. This will facilitate customers to future reference, or share your products or services with their groups or friends.

6. e-Mail Marketing

Establish an e-mail registry and encourage customers to join in.

Ask your customers to subscribe to newsletters and send product information to them on a regular basis during or after the transaction. However, do not send emails every 5 minutes to fill your mail with your client's mailbox.

The unsubscribe feature is available in the message sent to the customer.

Call the customer to action in the mail-immediate purchase, limited supply, limited stock, clearance, snapping, etc.

Keep the message simple and clear, and you can see everything as soon as you open it.

7, Pay-per-click (PPC) Marketing

Start with a hot product.

Create a comprehensive list of keywords using the keyword analysis tool.

Starting with the less expensive long tail keyword, finding specific target expressions can bring you a good transformation.

Make an activity budget and analyze your ROI. Google Analytics allows you to set goal conversions, which means you can analyze which keywords give you the maximum ROI.

Add negative keywords to your activities, which are usually not very expensive, but they can be converted.

Google has added a feature to its software, and if you improve the quality of your ads, it will reduce your average click cost.

Try using keywords in your ad copy.

Use the Call of action in your ad copy.

Don't get involved in bidding wars. Getting the top position is not necessarily the most important. There is a school of thought, ranked paragraphs position can get the best return on investment.

Deep links, do not put all the traffic on the home page. Make sure your customers are able to come to the products they originally wanted to see.

Beware of price reductions. When setting up your PPC totals, you should pay regular attention to the following characteristics of the keyword:

1th Place =0.65

2nd place =0.64

3rd place =0.63

4th place =0.22

You will find that there is a big price gap between the 3rd and 4th places. This means that if you bid 0.23 dollars, your ad will be in 4th place, which is much cheaper than getting the third place! The value of this is really great!

I often close the "content network", which means you can't get traffic from third party websites, your traffic can only come from Google website. However, it seems to me that content clicks from third party websites tend to be impulsive, usually not by people looking for your product/service.

Create various versions of your ad copy and test the performance of different versions.

Create various versions of the login page and test the performance of different versions.

Use the keyword to do the experiment, discard the bad performance of the keyword, promote the good performance of the keyword.

8. Compare Shopping engine Marketing

The comparison engine applies to branded or mainstream products that people use to find the cheapest brand/style product. If you sell a brand-name product, it's a waste of time to compare shopping sites.

Comparison sites are not much different in their use of PPC networks, but they tend to be highly targeted products, and clicking a comparison site usually yields a high rate of return.

Use your hot products for market testing.

Learn how to prepare data, or see how others do it. Comparison sites typically accept text files, CSV files, Excel files, or some tabular data files.

Obviously put the data in all the required and recommended places, but place the data as much as possible in the optional place. The more data you provide, the more comprehensive your form will be.

Don't forget to use the exact manufacturer product model: MPN or SKU. This ensures that when the customer searches, your list is displayed correctly.

Update your data regularly, weekly or monthly. Sometimes it even needs to be updated daily, if your business is good, or the competitor has been adjusting the price.

Google base is free and the data record is displayed at the very beginning of the natural list. If you haven't listed your product yet, spend time on Google Base.

The Amazon Mall also offers a free list, but it needs a percentage of your total sales (based on the product category). It is worth mentioning that Amazon sales do not have credit card processing costs, they each month to the money into your bank account (of course, deduct Commission. ）

Remove the Out-of-stock products as soon as possible.

Deep links to your list, so that potential consumers directly into the relevant product page.

Analyze all statistical information and lower the performance of the product.

Analyze and compare site competition, if other businesses are a threat to you, or have a better promotional price than you, you should pay attention to such competitors.

9. Customer Support & Service

For your customers to provide quality service.

Allow your customers to contact you in a variety of ways and respond to your customer questions in a timely and professional manner.

Use toll-free or paid phone calls. It is reported that providing free phone calls can increase sales by 30%.

Ensure that the person receiving the sales call is well-trained and has a good understanding of the product.

Show your contacts on every page of the site.

Some customers will embarrass you. No matter how ignorant the customer is, always be polite. You can curse them after you drop the phone.

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