Nine ways to refine all industry differences

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Probably many business owners often see this view on the website: the Enterprise or the website wants to do the successful marketing, must first subdivide the product, refines the product the differentiation, then has no hereafter. Empty city think when others see you this point of view of the most want to know or how to refine the difference, the results found a big circle Leng did not say very clear article. Chance coincidence to see Jianfeng teacher share video, on how to refine the product differentiation, in this empty city sorted down, hope to be able to help you corporate marketing staff!

Method one, the inventor

Case: Afraid of fire, drink King old Ji!

Wanglaoji in the launch of the market, there is no one to do a better herbal tea enterprise, it is coincidentally happened Wenchuan earthquake, donations 100 million yuan, reputation, became a well-deserved herbal tea industry No.1. Then in the first immediately after the expansion of the advantages, foreign propaganda is the ancestor of herbal tea, people for the inventor is very recognized, that this product inventor to do is the industry's best. This inventor does not just refer to the creator of a product, but also to the product characteristics of a product after digging into it, to find the selling point according to the characteristics, this is also the invention. Are selling milk, why Trent Su can sell so much, the unit price so high, that is, it is independent of their own, not all milk is called the special Lun Su, in fact, its quality or taste and other milk is not a big difference!

Method Two, be a leader

Case: Tea leader fragrance fluttering tea to remind you ....

People believe that the highest share in the market is a good product, its quality will be better, this is a good understanding. And, the bigger advantage is that he can help you subdivide the field, when someone else has launched and your product of the same nature, then he is the inventor, you are the counterfeit goods, then you can say that you are the highest market share. For example Cadogan Bao advertising language: Each sell 10 cans of herbal tea has nine cans of Gado, it is very good to highlight his tea market leader, human nature is sympathetic to the weak, but in the purchase will choose the strong. Of course, if this leadership can be summed up with "quantity", the effect will be better, for example, fragrant fluttering milk tea sold 300 million cups a year, can circle the Earth two times. Very image of its sales and market leadership, the empty city want and milk tea when the first thought of incense fluttering.

Method Iii. characteristics of the product

Case: Go crumbs, use the sea silk

In the process of product differentiation, we must find the features that other products do not have. To promote a shampoo, if you still to chip as a selling point, it will certainly be a failure, because the sea silk dandruff function has been in our mind deeply rooted, and the effect is good, so few people will try your new product. Since the sea flying Silk is the main chip, then you can say that your product can be smooth silky, maintenance hair quality, etc., this will attract a large number of female customers to try to refine the difference is the most important or product characteristics.

Methods of manufacture

Case: 8 million human body curve data ... 108 procedures, to create a nine-king-shepherd trousers.

This is the 2002 on CCTV broadcast an advertisement, I believe many people now remember these advertising words, it can be said that at that time the advertising language in the major radio broadcast, directly created nine king of the West trousers leader. Of course, there are other things in the ad that explain how strict and precise the process is. If we can make the production process with some of the words to refine out, others will think we are very professional, as to how many research data, how many procedures do not too serious, feel how to say it can be convincing people how to say, after all, is advertising.

Method v. Authority

Case: China Jian teeth white, Chinese Dental Association recommended toothpaste

For the authority, people are still generally convinced, which is why many people in the marketing all want to establish their own position in the industry authority, said more easily convincing others, can better launch their own products. In fact, the Chinese Dental Association is not a very formal organization, but plus the Chinese two words, let people feel very authoritative, formal. Since it is authoritative recommended, then I will try to see it, many people will have this mentality. There are a lot of ads are such experts prove that certain organizations and so on, some may not exist at all, but the customer can not ask, but also lazy to inquire about, so some authoritative institutions to prove the product, is always a good means!

Method Vi. Focus

Case: Noble, on the endless, peak, from the entry-Land Rover.

The first reaction of a lot of Land Rover is that it is a high-end car, why people have this reaction, because Land Rover is only one type of vehicle, that is off-road, people believe that the continued focus in one area is the experts, so the price of Land Rover is relatively high. China also has a car and Land Rover to do the same thing, the production of SUV cars, but because he is not focused, so that the market share of the lower! Another example Heilan home, is focused on menswear, the slogan is a man's wardrobe, so when the city wants to buy clothes, may first go to its shop to see.

Method Vii. History

Case: National Cellar 1573

Whether or not its wine began to exist in the 1573, people would not care, a lot of people drink is history, as long as you have enough advertising language gimmick, people will not care about its true and false, but also a person's inertia thinking, they think the longer the history, quality is certainly the better, because since so long history has not been able to bury him out, The quality of it must have gone. Of course, the longer the commodity history the better, the enterprise is the same, people are willing to believe that the history of the enterprise is a good enterprise!

Method Eight, a new generation

Case: A new generation of Master Kang instant noodles, add quantity do not increase

For newer products, the old customers will think that its function will be more powerful, such as a new generation of strange strong, tide, etc., have made good sales, although it can not ignore the original customer base, but empty city that the biggest factor is still the "new" word. Mobile phone replacement Frequency I believe that we all have experience, especially Apple, almost every six months is an update, but each update or by a lot of people in pursuit, so enterprises can be packaged in the product and then back to launch the market, the effect will be good!

Method Nine, selling

This is nothing special, enterprises can be a small profit to get the best-selling products, so as to build brands, promote products.

Written at the end:

Enterprise Marketing and Network marketing have a lot in common, such as all need to have good strategy, good promotion or marketing channels, must find their own advantages, that is, we said above the difference. In fact, these are appearances, the most important thing is that you have a good product, like a good user experience on the site, if the product is not good, then will not form two sales, then said more are useless!

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