Nineth City Shen: Nine City Game center platform is online today

Nine City Shen April 27 Morning News, the 2011 Global Mobile Internet Conference held today in Beijing National Convention Center, Sina Science and technology interview Nineth City deputy chief of the General Assembly and Wireless internet Business Department Shen. The following is an interview record: Moderator: Sina netizens Good morning, our location is the Great Wall 2011 Mobile Internet Conference, today is very happy to invite a guest, he is the Nineth City's deputy general manager and wireless Internet Business Division, Mr. Shen, to talk to us about the nine cities in the mobile internet layout.　　First of all, I would like to invite Chen to say hello.　　Shen: Everyone sina netizens good, very happy to be in the mobile Internet conference site to meet everyone online.　　Moderator: In fact, we have seen nine cities, are in the professional exhibition of the game, we this time to mobile Internet, does it mean that we have a large layout and investment in this area? Shen: Yes, the Nineth city in March 2010, the establishment of the wireless Internet department, which is also based on our overall development of the Internet industry to make an important strategy, a new direction of development, we will focus on the Internet, regardless of product development, platform construction, and channel promotion and so on all aspects , the Internet-related career, the future of the Internet go to the mobile Internet and the fixed internet combined the past, with nine cities in the past more than 10 years, in the fixed Internet, whether to do community or game-related experience, I hope to be able to put its experience, or some lessons, can be put on the mobile Internet development,　　In line with the future trend of the entire Internet development.　　Moderator: We have also done some action in this regard, to introduce us to mobile internet products and progress. Shen: Today is a coincidence, April 27, is the first day of the Global Mobile Internet conference, to nine City also said is a very big day, nine city announced today our nine City Game Center this platform on-line, the nine City Game Center is based on the mobile Internet social game platform, in 2008 since the establishment,　　It has now become the largest mobile gaming social platform across iOS and Android two operating systems, with a registered user of up to 75 million, with 5,000 games on it, and a lot of developers already working with them. Nine cities in July last year, the investment of openfeint developers and operators, OpenFeint last December, we announced that the platform to obtain software licensing, in China to do localization operations.　　Today, April 27, we officially put the Chinese version of the localization in China, so this is the nine cities Wireless internet division is a very important move.　　Now this platform has more than 20 integration of our STK game, I hope that in the future more developers and our cooperation, but also hope that more players enjoy more in the above more wonderful games. Moderator: Such a game platform, will give game developmentProvide many opportunities, but the outside world will also be concerned about the nine cities will not develop some of their own games, while operating in this regard? Shen: This is also our second strategic development direction, we based on the past for the community, the game experience, we have begun to form a product development team, to carry out related planning and product development.　　Now the specific development of what kind of mobile applications, now can not say, but we believe that the nine cities in the past in the game and community experience to do a good job, the use of the later mobile Internet more extensive user trends to do the product development.　　Moderator: We have been in the game industry for many years, before the mobile game also has, with the Android and Apple system development, up to another level, you think now developers in the development of online games, you have any suggestions for them? Shen: First in this part of the cell phone, or can be divided into stand-alone games and online games, we have repeatedly promoted a concept in the past, in fact, a single game faced with piracy, face a variety of different life cycle short and so on these issues, online games and not the average developer can bear it, it must have more ingredients, more resources,　　Includes fees to buy servers to do. I think there is a form in the middle, that is the youth net game, including social games, it is a platform like the nine City Game Center, to turn stand-alone games into one another to see what your friends are playing, different peers, points, achievements and so on, these aspects, can let friends have more discussion about this game,　　or more comparisons, or athletics. From the experience of running online games in the past, we found that this kind of things are more effective in helping product lifecycle extension, while helping to do some cross marketing between products. This is why we first launched on the mobile Internet, the first initiative, is the nine City game center of this mobile gaming social platform, hope that in the future such a platform, on the one hand, for developers to achieve a better promotion, marketing, a goal, on the other hand can let the player on the game,　　Timely is a stand-alone game is not so lonely, they can and friends have more comparisons, so that the game of optimism richer, which I think and the developers to share, is to hope that we can also think in this direction, development.　　Moderator: We see a lot of companies want to do the platform, they will be a certain amount of funds to support developers, nine cities have no such plans? Shen: We already have two such projects, published last year and this year, and the first is that we are working with three WC to form an achievement fund, which focuses on the mobile internet, whether it is platform or mobile Internet applications, Whether it's a financial support from a domestic or overseas team, we are currently evaluating a number of projects, and for those who want to set up this team, or a very good project team, we will be assessed to give a certain amount of investment, in addition to this investment, we will give them a richer nine cityMarketing or operational experience, including our help in the channel to promote these products, this is the first we Fangtni Achievement Fund to support developers. The second thing is that we also launched an event last year called the tens of millions of cash collection games, because now a lot of game developers, they have developed a good game, but they suffer from the game does not have a good channel to help them release, the nine city in the middle of the play a publisher, We will first choose some boutique games in the way of preventing Baoding, give the developer a certain amount of money, and then help him distribute in the different nine cities, so that the developers focus on their own development of the work done, the remaining distribution, sales of these jobs are done by us, this is our past to do two different projects,　　In the future, we will have different policies, different activities will be launched, we would like to continue to pay attention to. Moderator: Perhaps everyone will also pay attention to the online game of the entire industry in the internet price, everyone started off with entertaining attributes, but at the end of the social and business, or other attributes, the Internet passed, and now it's the mobile internet era, you wouldn't worry about being in a phase where the online games would be weak　　, or the loss of the user? Shen: What you're saying is that I personally feel that the entertainment thing will never go away, no matter at any time, the human poverty, is rich, is the pain is joyful, all needs the amusement the matter, therefore actually I thought is the opposite direction development, whether is the business application, or the social application, finally will go to the entertainment direction development,　　The use of these applications in more entertaining forms and methods for different users, this should be in the future, including the mobile Internet, including the fixed internet, there is a direction of development.　　Moderator: The relationship of time last question, about the capital problem, now a lot of money into the mobile internet, including we will set up a variety of funds, we will worry about whether there is a bubble, such as the value of mobile internet companies is not reasonable, how do you think of this problem? Shen: Overall now is really a everybody talking about mobile internet, it is very hot in a situation, we have seen in the past some teams, did also give us a relatively high price and valuation, but I believe that from around us to see, do not look at our industry, and to see the general user use speaking, It's true that everyone is on the subway every day, on the road, in many places see everyone in the use of mobile phones, in the microblogging, playing mobile phone games in the use of different applications, so from the user's current experience, this is a certain direction of development in the future, the key is every developer or team, or platform, How to provide a unique feature, as well as some of the advantages of the application, or services, can provide to these users, he must still have a good development, after all, carry the mobile phone, it can help you do a lot of things, this is previously on the PC Internet can not do, we are very much looking forward to the industry to continue to develop healthily.　　Moderator: Thank Shen General, also hope that there will be time to communicate, thank you. 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