Ning 4th venture: "Le" Angel's Fund Empire Dream

Na "I am not the average person, I am two people." "Ning constantly throws out two of people's concepts, and his achievements are attributed to" thought ". The man who smiles all the time has three startups: Chinaren was founded in 2000 by Sohu to buy 35 million U.S. dollars, the second start-up of the air network only spent 2 years and 2 months to land in the United States Nasdaq (Weibo), and then the Wukong network has been entrusted to the executive team management, Their own heart to the new cause-the capital of Le Bo. Institutional Angel "Le Bo" perhaps should say, le Bo Capital is Ning's fourth time venture. As early as "entrepreneur" magazine's first (2007) "The Most active angel investor" selection, Ning with Deng, Lei (Weibo), Shen (Weibo), Zhou and so on appear in the list. "My first case of Angel investment was the pop player," Ning recalls, with only two people in the popular team in 2005. In March this year, the second-largest media group in China, after CCTV, made 30 million dollars in a 35% stake in the popular net through the Hundred-Vision company, becoming the largest shareholder in the country. Ning the homeopathic exit, received 15 times times return. At the end of 2011, Ning farewell to the single fight, holding a circle of friends of the money to become an institutional angel. Ning is the only full-time investor in several GP of Le Bo's capital. Although Ning is more of a person looking for an investment project, he enjoys it and takes Buffett as an example and says, "Buffett has always been a man." The meaning of "Le Bo" is "to fight happily". Ning said: "Investment is particularly bitter, why so bitter, with a happy, positive energy mentality to do things, found that this thing will do a lot of good." "Ning's optimism is also throughout the interview. The share of angel investment has always been the focus of the issue. Ning said that the proportion of their own shareholding between 20% to 30%. "Plant a big tree, I don't want every tree to be mine." It is a happy thing to pay for small stocks, to work for big shares, "Ning explained," I think, a company accounted for 20%, 5 companies accounted for 100%, you are more happy to understand this. "The single investment amount of Le Bo capital is 2 million to 3 million yuan, by the end of August, a total of five projects have been cast, including three mobile internet companies, micro-film production companies, and a cosmetic company, such as health care applications for family health guards." Ning make Angel investment for several reasons: improve efficiency, broaden horizons, do charity. In Ning's view, entrepreneurship and the planting of crops have a certain commonality-there is a certain cycle. "I start a new company at different stages, and I train old companies," he said. Some companies go public, some companies do different rounds of financing, so my efficiency will be very high. Ning explains his business. Ning the angel investment as a charitable way. "I think Angel investments and startups are better than donations," he said. The greatest charity is to create employment, to teach people to fish rather than to teach people to catch. Earning a successorContinue to invest, you can hire more people. The enterprise that does not make money is in fact also doing charity, including Jing Dong, every guest, Jing Dong employs tens of thousands of people, solved tens of thousands of people employment. "Only a ride, not a cart with other angels actively for the investment of the entrepreneurial team to introduce appropriate work partners, Ning will be" to ride, but not pull the cart "concept of implementation is very determined. He introduced: "I often say to the entrepreneur, I am a hitchhiking, not a cart, meaning that entrepreneurship must be done by yourself." The entrepreneur said you can introduce me to the team, I said not. Every tree is carefully fertilized, how can you plant a forest? I plant the concept of trees are planted, their own long bar, my key is to pick the seedlings on the line. Ning explains his theory: "These people themselves have the ability to succeed, I just bring them out, in the most need of help when pushing a, then on their own, can not stop pushing you, some people say I lack of things, the first to learn, if you learn not to continue to learn, which day learned I vote you. "Aside from the money, what is Ning to the entrepreneur?" Ning replied: "Mind!" "I give them confidence, give them ideas, I teach them psychological cues." What do you mean, psychological cues? is how to change your destiny. I told the entrepreneur, first don't care what other people think, No. 20 million don't tangle or don't worry. Anxiety is the most useless thing, something like that I teach entrepreneurs. "Ning advocates Wang Yangming's knowledge and line unity. According to him, this theory first heard from friends six years ago, and began to understand in 2011, its logo is Ning quit the creation of the Wu-empty network, holding only a small stake. To Yu Wung Network, Ning still reluctant to mention: "No chat, wipe, put down." "Today, Ning has a high rate of exposure, to participate in entrepreneurial television programs, start-up" business clinics, participate in the industry forum discussion. Among them, one pioneering clinic, an average of a week, a watch about 50 projects, has been seen hundreds of projects. Ning said that his happiest thing is to help others, like entrepreneurial clinics, although often a down no company is their favorite, but in the end, "heart, sincerity, do these two things, you will find the good is All Yours". Yang is more willing to see entrepreneurs self-reliance, for the same reason, he is not optimistic about the entrepreneurial incubator model. Referring to the incubator, Ning frowned, his hands spread out: "The incubator model, like the plant in the pot in the wild sometimes can not survive." Wild Ginseng is better than a species of ginseng. "I never cast a team, I only vote for a person." "It was a surprise when ning the idea. In Yang's view, compared to a good team, he preferred a strong inner "cow". "To see his heart is not strong, all the things in the world is a matter of human heart, in addition to the hearts of others you do not have anything else," Ning further explained, "The cast team is actually quite large unknown, cast a personal controllable things are more." The team may be separated, the couple may be divorced, and the brothers mayTurned。 It's good to have a team, but I mainly look at that person. "The Ning value is the lucid founder, who can see the nature of the problem, judge the development trend of the situation, and have super executive power." In the first half of the venture capital invested in a cosmetics company that uses E-commerce Internet thinking, the company's founder was the sales director of a skincare company. Ning, the company's main business is cosmetics, from TV shopping and online shopping two angles to open the market, and the introduction of female cosmetics brand. Yang to this company is full of anticipation: "A brand-making company has a special cow of the people, this is certainly no problem, the market certainly no problem, girls must be skin care products." "The idea of Ning Jiangle Capital is described as investing in Cinderella and then turning Cinderella into Snow White." "Rob too hard, generally I do not join the fun." Snow White can not vote, so many people eyeing, you can't cast. What is the most famous, this Cinderella is the easiest to fame, Le Bo is bole. "he said. While the proportion of good projects in TV shows and start-up clinics is low, it brings Ning influence and personal brand. "With this, more people will come to you," Ning says, "It's a pleasure to do what you can to help entrepreneurs achieve their ideals." When starting a business, the goal of Ning is to be an entrepreneur, and after investing, the new goal is to build your own financial empire. "I used to be an entrepreneur for life, and now I'm targeting Buffett." In fact, although the old man is investing in listed companies, but with the idea of investing in unlisted companies is the same-all accounted for a large stake, about 20%. Buffett is the idea, and a buy is 5-8 years, and investment in private enterprises is the same idea. "Ning said. Ning has been called Buffett as "the Old Man", so far from no disrespect to the name, but added a bit of cordial feeling. Ning analysis, the volume of Buffett's capital determines that he can only do the public company such a big investment, and his future will gradually extend the investment to VC, extended to PE. "This is my first fund, I start from the angel, My life plan is not always to do this, I will be a fund family, what is called the Fund family?" is to start investing in VC, PE, listed companies, and then set up a large financial company, like Asset management model. ”