Ningbo, can you seize the opportunity of electricity business?

It is said that the number of Ningbo online purchase of about 1.6 million people, the annual net purchase expenditure of more than 20 billion yuan. This number, it sounds amazing, in fact, compared to Shaoxing textile net 2011 years of output value of One-fourth.

Right now, e-commerce is the trend of future business development. Ningbo, can you seize this opportunity? These two days, Ningbo the opening ceremony of the NPC and CPPCC, the event Committee members put forward their own thinking and suggestions.

Developing electric business Ningbo has advantages

Basic advantages. Ningbo has formed a high-speed optical cable as the core, satellite communications network, microwave digital communications network as a complement to the infrastructure, the establishment of the network infrastructure, Internet Exchange Center, electronic port, including a series of operational effective, the supporting foundation of the structure The establishment and improvement of online trading market must be a series of supporting facilities, such as enterprise credit system, electronic payment system, industry Web site technology platform, Software technology public service platform, Information Security Evaluation Center.

Port advantage. Ningbo Port unique advantages, so that Ningbo can radiate to the entire Yangtze River Delta and East China, for scientific planning, and actively develop online trading market provides the basic conditions.

Industrial advantage. Textile, clothing, light industry, auto parts, home appliances, hardware, stationery and other traditional industries developed, electronic information, new materials, biomedicine and other emerging industries have also developed rapidly, these advantages of the industry, many of the current E-commerce enterprises are more widely distributed industries.

Talent advantage. Ningbo more than 10 colleges and universities set up a professional E-commerce-related, for the development of E-commerce in Ningbo to provide all levels of information professionals.

Market advantage. Ningbo's mass consumption base is solid, especially with the traditional advantages of the textile and garment industry, small household electrical appliances and other industries, for the development of E-commerce localization has laid a solid foundation for the masses.

These problems cannot be neglected

The total amount is small. In the business-to-business model, which accounts for over 80% of E-commerce turnover, the 2012 National E-commerce platform Hundred, Hangzhou occupies 19 seats, Jinhua 10 seats, Ningbo only accounted for 3 seats.

Development lag. Ningbo e-commerce innovation capacity is not strong, online group purchase and other easier to imitate E-commerce model follow-up faster, but for mobile E-commerce, e-commerce large data services, social e-commerce, such as the world's most popular e-commerce models are involved in less. At the same time, the transformation of traditional industrial electric commerce is still slow, most traditional enterprises do not carry out substantive e-commerce business.

The network platform is developing slowly. Ningbo a large number of platforms do not have the transaction function, only to provide information mainly, using the whole network of media for precision integrated marketing less.

Network business development is insufficient. First, the commodity online trading market is underdeveloped. Second, the lack of online trading market leading enterprises.

Strengthen the support and establish the credit management mechanism

"Twelve-Five" period, Ningbo set up the leading group of E-commerce development, the establishment of electronic commerce Joint Conference system, research and establish E-commerce management model and government service model. But support is not enough.

How to increase support strength? Their suggestions are: research and development of E-commerce support policy, the introduction of E-commerce base, park and outstanding enterprises subsidy policy, the stripping of the traditional enterprises to give appropriate subsidies to the electric business enterprises, the research and development of e-commerce tax preferential policy, optimize the policy environment, formulate local laws and regulations, and gradually improve the legal environment To speed up the transformation of guidance to create a demonstration base and demonstration enterprises to promote business transformation e-business.

At the same time, members also suggested that a sound credit management mechanism should be established to suit the development of electronic commerce. Give play to the important role of credit intermediary service agencies, cultivate and develop credit investigation, credit certification, credit evaluation, credit guarantee and other social intermediary service organizations. The construction of Ningbo famous online Direct Marketing mall, the integration of existing group buying network, the construction of regional E-commerce Industry Park, the establishment of statistical mechanisms.