Ningbo cross-border purchase sales breakthrough 100 million

Absrtact: A year ago, the Ningbo bonded area Cross-border Import trade is just beginning to try to run. Sales from zero to a breakthrough of 100 million yuan, Ningbo cross-border trade e-commerce import business spent almost 11 months, a year, the country has 633,000 consumers through this platform in the full

A year ago, the Ningbo bonded Area Cross-border Import trade was just beginning a trial run. Sales from zero to a breakthrough of 100 million yuan, Ningbo cross-border trade e-commerce import business spent almost 11 months, a year, the country has 633,000 consumers through this platform in the global "sea Amoy." Ningbo has become the first city in 6 pilot cities to break 100 million yuan in sales.

Port Advantage lowers Import cost

Ningbo "Cross-border shopping" in the pilot gradually showed a unique advantage: relying on the advantages of Ningbo port to reduce the import cost of goods by mass shipping, goods in the Bonded area warehouse storage, the use of domestic convenient courier service, the delivery time from the traditional "sea Amoy" mode of one months or more shortened to less than one week; merchandise through customs, Inspection and quarantine departments and supervision, and add traces of anti-counterfeiting two-dimensional code, to help consumers identify the authenticity of merchandise, to protect the quality of goods.

Cheng, deputy director of the CMC office of Ningbo Free Trade zone, said: "' cross-border shopping ' without institutional innovation and breakthroughs, interdepartmental cooperation, it is difficult to have the current vitality." ”

During the year, the Customs department had two innovative systems to give the green light to cross-border purchases. March, the general administration of customs in the form of expedited documents issued the "Customs administration of Trans-border trade e-commerce services pilot network to purchase bonded import model" notice, to liberalize the "Cross-border Purchase" product range and consumer purchase amount and quantity restrictions. July 23, 2014, the General Administration of customs issued a "cross-border trade in goods, goods and articles related to the supervision of the issue of the notice", then further clarified the legal status of Cross-border electricity dealers.

New Deal innovation overtakes Shanghai FTA

At the same time, Ningbo also issued supporting measures, for "cross-border shopping" some institutional innovation even more than the Shanghai FTA. "The latest" Ningbo Municipal People's Government on further strengthening the stability of foreign trade and improve the effectiveness of the work of the implementation of the opinion, it is clear that will explore innovative import model, increase the variety and quantity of goods. In fact, in terms of imports, some of the new deal has exceeded the Shanghai FTA, such as the inspection of imported products, such as the pre-release, which will shorten the import of goods into circulation time. "Chan, director of trade and Management, Ningbo foreign trade and economic services.

The development of cross-border purchase platform blowout

After the breakthrough billion, Ningbo "Cross-border shopping" is more than 10 million yuan a week to increase the growth rate. "Double 11" day, a total of 40余万名 consumers from all over the country experience the Ningbo version of the "Sea Amoy", participate in the day Cat International promotional activities of 15 electric business enterprises to complete sales of nearly 600,000, total sales reached 1. 100 million Yuan. "Now, our daily sales of goods on average from 800 to 1000 alone or so." Wang Yu, chairman of Ningbo's Cat Trading Co., said, "Cross-border shopping is on the verge of blowout development, which is much faster than we expected." "Last November, the company sold the first single item through a Cross-border platform, and sales doubled in less than a year," he said.

More and more companies are pouring into cross-border shopping platforms. There is a total investment of 500 million yuan of large-scale cross-border electricity business platform ' wired China ' on-line, the first to introduce overseas retailers of Cross-border shopping sites, China's largest brand of imported mother and infant brands during the special Sale Mall Honey Bud Baby, Unilever set up the electric business companies are also settled in Ningbo bonded area.

At present, the Ningbo bonded area across the border in the warehouse, the customs audit through the record of 5873 kinds of goods, the actual shelves sold nearly 4000 kinds of goods, a total of 63 from all over the country. 30,000 consumers through the Ningbo bonded area Cross-border imports of electrical services platform consumption. The pilot year, the Customs and Excise Department to review the import declaration 1.11 million votes, the value of 2. 800 million yuan, before the end of the year will reach 300 million yuan, Cross-border electric business leader in the country.