Ningbo Milk Enterprise false mark 32,000 box fined 440,000 experts: very angry no way

BEIJING, Ningbo, May 6 recently, Ningbo Milk Group Co., Ltd. (hereinafter referred to as Ningbo Milk Group) falsely marked the production date of more than 32,000 boxes of milk incidents caused concern. Recently, the Ningbo quality and Technical Supervision Bureau (hereinafter referred to as Ningbo Quality Supervision Bureau) announced the results of the treatment, including in accordance with the violation of the fact that the maximum penalty limit of 441000 yuan. When talking about the whole thing, industry experts said: "Very angry, there is no way." Ningbo Milk Group Virtual Standard 32,000 box was fined 440,000 according to Ningbo Milk Group official website, Ningbo Milk Group is a scientific research, cultivation, breeding, processing, manufacturing, marketing in one of the group, is the largest city-type fresh milk group in east China. There are more than 700,000 consumers who enjoy Ningbo milk every day. April 17, claiming to be Ningbo Milk Group internal employees of the user, Ningbo Milk Company in the implementation of 18th operation, but saw the label is 19th, 20th milk, accompanied by photos and videos taken on the 17th. Since then, Ningbo Bureau of the official micro-Bo published investigation, confirmed that Ningbo Milk Group is suspected of illegal labeling products produced a total of 32280 boxes (cups, bags), and identified the "Department of intentional behavior." April 28 17:52, the Ningbo Quality Supervision Bureau through the official micro-blog issued the "on the Ningbo Milk Group Co., Ltd. falsely marked the date of production of the illegal punishment of the decision to punish the notification." The announcement of the specific administrative punishment opinion: ordered to correct the false marking of the production date of the illegal acts, confiscation of illegal production of dairy products and milk drinks 32280 boxes (Huai, bag), according to the violation of the fact that the maximum penalty limit to a fine of 441000 yuan. Ningbo Quality Supervision Bureau in the report said that the next step will urge enterprises to do a good job of rectification, urge enterprises to effectively implement the main responsibility for quality and safety, to provide the public with safe and healthy dairy products. Shaoyuan subsequently to Beijing, reporters said, in accordance with the provisions are 15 days to pay fines, but the Quality Supervision department issued the day of the bulletin, that is, 28th Ningbo Milk Group has voluntarily handed over all the fines. Ningbo, the only milk companies within one year of exposure to the crisis of trust, Xinhua News reporter inspected The official website of Ningbo Quality Supervision Bureau, Ningbo existing dairy production Enterprises 1, that is, Ningbo Milk Group Co. As Ningbo's only domestic dairy company, Ningbo Milk Group in April 2012 to April 2013 in a year, by netizens repeatedly exposure to illegal behavior. April 17, 2012 morning, the Netizen micro-Bo said: "In the morning in the enlightened Sanjiang (601116) supermarket to see the production date is tomorrow (18th) of the Ningbo yogurt, which is too fresh, it is me through or milk through?" "Ningbo milk in response to this is due to operator errors, Midway coding machine Jump code caused more than 2000 boxes of yogurt preterm birth." Reporters through the investigation found that a box of Ningbo milk from the factory to the supermarket cabinets, according to the regulations need to go through factories and supermarkets as many as 4 times the packaging test, but in fact, 4 people did not intercept a box of "premature milk", consumers or through the regular channels to buy the "earlyMilk production ". 10 months later, February 25, 2013, Ningbo Netizen once again exposed a "2012 Ningbo Dairy Sampling Unqualified list", which involved Ningbo, Chung-gifted, Bright, Shuangfeng four brands, unqualified reason for beta-caprolactam positive, coliform bacteria group exceeded. Reporters from the relevant departments confirmed that the online list is true. Ningbo Food Safety Office, said, Ningbo Family order milk fresh milk Box sampling only 50% qualified. Ningbo, the head of the Food and Drug Administration, said they do not recommend the family of Ningbo to order milk. It is understood that Ningbo Milk Group in order to restore the reputation, has also made efforts, in the February 25 of this year, the E. coli exceeded the event, Ningbo Milk Group in the past two months to organize media, the public to visit its pasture and production workshop, while on the official micro-blog on the latest purchase of refrigerated insulation Refrigerated carts and Scenic Ranch pictures to show the company's efforts to ensure milk quality. But all the effort was shattered in this imaginary event. Beijing Xinhua News reporter in the follow-up investigation found that Ningbo Milk Group on the official website also claimed to be "the city government Basket Project Enterprise". To this end, Ningbo Trade Bureau Director of vegetable Non-staple Food Schoine In an interview, said, and there is no so-called "basket Project enterprise", and milk does not belong to the category of the basket. After the Beijing News, April 28, the company's official website of "Company Profile" in "The city government Basket Project Enterprise" and other relevant information has been deleted. In addition, the reporter learned that the Ningbo finance every year to the local milk enterprises invested 4.8 million special funds for supervision. For such a large financial investment is not timely detection of corporate wrongdoing, Ningbo Quality Supervision Bureau of the relevant officials in the interview with Beijing, said: "So I can only say that, unfortunately, we did not find similar to the phenomenon of false target." "Expert: very angry, no way Ningbo quality Supervision Bureau according to the limit of the violation of the law of the highest limit on the Ningbo Milk Group fined 441000 yuan of processing opinions once the media reports, once again triggered a social hot debate. Netizen "River Yang Ge" comments that: food safety can not be underestimated, it is related to the lives of generations of people. "A fine of 440,000 for such a business is a drizzle, should be heavily punished, at least punish him a nothing." Feng Gang, a professor of sociology at Zhejiang University, believes that the virtual standard behavior of Ningbo Milk Group is actually the problem of honesty, which as a monopoly enterprise has no brand to say and cannot be regulated by the market. In Feng Gang's view, the relevant departments of the punishment does not have the strength, because the Ningbo milk Group in the local monopoly status, enterprises and the Government is the interests of the association: "Just like parents dozen children can really play?" "Enterprises first with the government is a community of interests, so for the monopoly of enterprises, consumers can only endure, there is no other way out." Feng Gang says the larger companies are now big taxpayers. This is why all sectors of society oppose monopolies and promote market economy. "In the face of monopoly you talk about what democracy is." "According to the Ningbo Jiangbei District State Tax Bureau, June 26, 2012, the Jiangbei District National Tax Bureau 2011 AnnualTax hundred enterprises, Ningbo Milk Group Co., Ltd. ranked among them, and Ningbo Milk Group Co., Ltd. is the 2010-2011 annual tax Credit A-level taxpayer. Jianhua, director of the Research center of Zhejiang Academy of Social Sciences, said: The only one dairy enterprises in Ningbo, the occurrence of false mark event is a Chinese milk production of a disorderly elephant, reflecting the Chinese production enterprises and business integrity, social responsibility, moral level. "The most important source is that our socialist market economy system is imperfect and imperfect". Jianhua, director of the Research center of Zhejiang Academy of Social Sciences, also thinks that the economic punishment of Ningbo Milk Group is very light. "Like the dairy manufacturer in Ningbo, he was falsely marked and fined him 440,000, which is a very light punishment for the company," he said. When talking about the whole thing, Feng Gang reluctantly said: "Very angry, no way." Beijing Xinhua News reporter will continue to pay attention to this matter. Finish）