Ningli: Small and medium enterprises to survive must give customers value

Tencent Science and Technology (Yao) April 20 news, by billion power network hosted by the Small and medium enterprises E-commerce area of the top event "seventh session of SME E-commerce Conference" in Beijing Shijingshan District Wanda Pullman Hotel Grand. Ningli, vice president of global resources, delivered a speech. Ningli said that China's manufacturing advantage, because of the increase in costs, China's manufacturing cost advantage is not as big as before, the profit margins are very thin.

Ningli, vice president of global Resources (Tencent technology map)

Ningli said: "Traders want to find the real buyer, can bring him profits, can become a long-term partner, can share the future." For a consumer or a small business-to-business e-commerce platform, we need to provide value to our customers to survive. What value does the customer offer? Provide a platform and opportunity for customers to find valuable buyers. ”。

Tencent Science and technology will be the event for the live text + micro-blog live.

The following is a transcript:

Ningli: I am very glad to be here to represent the global resources to attend this meeting, and also thank the Organizing committee's invitation, let global resources here to share about Cross-border procurement and the new model of business-to-business services experience.

The forum is very interesting, in the media speaking, in a variety of e-commerce forums, most of the time in the tangle of business-to-business, or the business, which is better, which is more profitable. It is not surprising that since the birth of internet companies, Amazon began selling books in 1995, and many of the internet sources at home and abroad came from venture capital. The main thing about the venture fund is that the money is being put back as soon as possible. Every time there is a forum to talk about the topic of e-commerce, everyone's views have collided.

Back to the origin of business, since the primitive society, when the means of production began to have a certain accumulation of time, people began to need to exchange. Just today has the Internet, as if business-to-business is the emergence of the Internet, is not in fact, business-to-business is very early, but the development of the Internet so that business-to-business trading model more convenient, so that the transparency of information development faster.

The consumer is not a fresh model, for hundreds of of years, thousands of years, everyone will exchange goods, also will buy things, but the network changes to personal consumption patterns are very different.

I saw the microblog two days ago and I think everyone here has read about how many parcels are sent to Tsinghua University every day. A lot of students, the younger generation, at least my secretary is like this, in addition to eating to go to the restaurant, all the things in the house are bought on the Internet, the new Year's drink, dry goods, fruits, food and clothing everything. We will see the potential for consumer change here.

The topic I'm talking about today is about business-to-business. It is interesting and important for the organizing committee to arrange business-to-business placement in the front. Because there is no business-to-business, there is no business-to-consumer. Today we are very successful companies, such as Van, many of its clothes also need to find a factory for OEM. The relationship between it and the processing plant is actually business-to-business, including today a lot of websites, Jingdong Mall, Amazon, No. 1th store, many sites need to buy products. It buys products and sells them, and the front end is business-to-business. It can be said that there is no business-to-business, there is no business-to-consumer. To answer this topic, we are talking about changes in cross-border sourcing.

All of you here are familiar with the established trading platform for global resources. Since its inception in 1971, many of our business in overseas markets, our sensitivity to overseas markets will be relatively large.

In the past ten years, China's foreign trade has experienced ups and downs, from 2000 onwards, China's foreign trade take-off has been to the WTO, until the SARS, and then to rapid growth, has been rapid growth to 2008, China's foreign trade exports are rapid growth. This also helped a lot of Chinese SMEs in the field of foreign trade growth and development, but also make the Chinese economy has become a very high degree of dependence on foreign trade countries. Last year, China became the world's second largest exporter after Germany.

Since the economic crisis, 9374.html "> The World economic downturn, to the Chinese export enterprises is worse, coupled with the increase in labor costs and exchange rate changes, the original money is very easy to small and medium-sized export enterprises have encountered a very big challenge."

At the same time, the development of overseas emerging markets is very rapid. The previous two years were BRIC countries, the BRICS, and 11 gold diamonds. The growth and development of these countries in 2011, their average economic growth reached 7.5%. This growth for China's enterprises, because we are a manufacturing power, no matter how the development of trade, the last to support the growth of our national economy or manufacturing, providing the largest employment of the workforce is still manufacturing. Emerging markets are also critical to Chinese companies.

These figures can be used for reference. China's total trade in emerging countries grew by an average of 51% in 2011, to 24% to ASEAN, 15% to Japan, 16% for the United States and 18% for the EU. This is the data given by China customs in February 2012. From the data we can see that the market space of the emerging countries is very big.

Because the overseas market is affected, so China's policy, whether it is official, or from the enterprise itself, we all feel that China's market is not to be ignored, the Chinese can fly to Paris to buy world famous brand. At the same time, we have no way to rely on Europe and the United States to develop our country's economy, we have to rely on ourselves. I read a report two weeks ago, and Germany is proposing a policy to boost domestic demand. Because Germany used to be the world's biggest exporter, its exports are now affected and they need to boost domestic demand. It seems that we still have to find more opportunities to solve the economic problem from our own market.

China's domestic trade market also has a very big opportunity. GDP growth last year was 9.2%, and this year the growth target was adjusted to 7.5%. A little calm in the first quarter, followed by the second quarter, the third quarter of the construction of the parties began to flourish. The domestic market still has great potential for development. Urban residents ' incomes rose by 14% from 2011.

Just now, some of the guests mentioned that the Chinese people are very hard-working, in fact, China still has a very big feature is the vast territory. Sometimes we wonder if we really have a lot of wealth? But it is true that China's large population and geographically dispersed, which also brings a lot of business opportunities for many enterprises in China. Because in the past, China because of traffic inconvenience, geographical dispersion, the distribution channels in the township is not very perfect. This can bring business opportunities to more businesses.

Whether it is export or domestic trade, suppliers face the same challenges both in traditional and emerging markets. I think it's the same for business-to-business or small e-commerce platforms. If we look at this from a buyer's point of view, it is very easy to find suppliers, random online search, you can find a lot of suppliers, many large and small sites, is said to have tens of thousands of business-to-business sites, can provide tens of thousands of suppliers resources.