Ningxia Red Chuan Qi Medlar dry red: Quality leading the new direction of Chinese wine industry

January 1, 2014, Ningxia Red Chuan Qi medlar dry Red officially listed, the Chinese wolfberry as raw material after extraction, fermentation production of Medlar Red is an international initiative, creating a new wine industry category, is also the world's wine history peak. China has entered a new era of healthy health, Ningxia Red-chuan Qi Medlar dry red more catering to consumer demand, based on quality, with health, fashion genes, injected a new thinking for the market. Broke the Chinese wolfberry for thousands of years only medicine, soup, wine traditional limitations, so that the deep processing of Medlar has a breakthrough and innovation, grasp the times given opportunities and responsibilities. Consumption is changing, the Chinese wine industry consumption concept in previous years, every major holiday, are "wine Carnival season", especially to New Year's Day Spring Festival, but also price increases, impulse, a good time to make profits. 2014 New Year's Day, to high-end liquor led wine prices, sales and not because of the approaching Spring Festival has become lively. Some large stores of the wine counters and franchise stores, although a variety of promotional ads, but still did not attract more traffic. Why is China's wine industry so depressed? Since March 2012, the "Three public consumption ban", "Prohibition", "the state to promote the practice of thrift" and other provisions of the impact of the wine market continues to ferment, wine market to the reality of public consumption more and more clear-only buy right, do not buy expensive. Red wine is much luckier than the white wine. But it is also due to the awakening of consumers ' health awareness. "Liquor taste is strong, too much to drink harmful health, and drinking methods are not fashionable, young people together will not choose white wine." "The younger" Wang said so. According to a survey by the Marketing Research center of the University of South Australia, the first factor in Chinese consumers drinking red wine is health, and secondly, it helps to relax and create a friendly atmosphere; Thus, with the rational and civilian market consumption, the future of China's wine industry will face greater differentiation: cost-effective, health, fashion, pro-people category will become the main, the past that drink do not buy, buy not to drink the phenomenon, basically will no longer exist. Ningxia Red Chuan Qi Red quality let the Chinese wine industry to upgrade to find the direction "for health, change wine, drink Chuan Qi, Ningxia Red qi medlar dry red!" "By the superstar Jackie Chan endorsement of Ningxia Red Chuan Qi Medlar dry red is the main popular" Health fashion "brand, not only to cater to the market environment, but also in line with the psychological needs of consumers, in wine culture and health to find a perfect balance point. China has since ancient times, the Chinese wolfberry brewing wine is conducive to health of the argument. Modern medicine also shows that for different populations, Medlar also has a number of corresponding effects. Ningxia Red Group production of the Chuan Qi Medlar Red to Chinese Wolfberry Township-ningxia zhongning medlar Fresh fruit as raw materials, the use of fresh fruit medlar juice fermentation, sugar-free dry type of wine, and then by aging storage: so not only to ensure the Chinese wolfberry fragrance and elegant fruit, but also rich in thick tannins taste, so that the nutritional composition of medlar to get the maximum retention, With a high nutritional value, a change in the past of Chinese wolfberry soaked wine nutrients dissolvedInadequate solution, poor taste, easy to be lit and other defects. Packaging is the use of round wine bottle-type packaging, the product embodies the fashion, elegance, atmosphere, quality, internationalization characteristics, bottle body crystal clear, inviting drool. At the same time, with the Ningxia Red and Jackie Chan cooperation, Jackie Chan in the public mind of the "Big Brother" positive energy image, not only for the Ningxia red-chuan qi medlar red wolfberry new vitality to bring healthy fashion, will also promote the red group in Ningxia public awareness and reputation. The industry believes that the liquor market consumption is no longer the driving force on the price and brand blind pursuit, consumers are to their real needs of health care function, health and fashion quality and culture elements as the basis for their choice of products. Some experts also believe that: based on the brewing technology of Medlar wine will become an important market trend, its market potential conservative estimate of more than 3 billion per year, will become a new growth point of wine market. In the wine of the big shuffle of the present, Chuan Qi Medlar dry red is unique differentiation of the competitive advantage, with its nutrition, taste and healthy quality so that people drink is no longer a burden, the real meaning of the realization of "drink a little, health more", leading the new direction of Chinese wine industry.